The combination of key-values and logical operators allows you to create targeting scenarios like:

deliver ad when

interest contains movies

deliver ad when

age is equal to 30
AND
location is equal to NewYork or Boston or SanFrancisco
OR
registered is equal to yes

deliver ad when

interest does not contain any of the following: movies, moviemusic, gamesgame, entertainment

deliver Chase bank ad when

search begins with Chase

This ad would serve for a search string like “Chase interests rates”, but not for “Which other loans are better than Chase”.

deliver ad when

age is greater than or equal to 18
OR
studying is equal to college

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