Targeting Templates is a feature in the trafficking form (Create Ad) that allows you to save a common set of targeting parameters (channels, frequency caps, geotargeting, etc.) so that you can easily load these parameters again later.

 

Once you’ve selected the targeting parameters, you can click Save Targeting Template. Any time you traffic an ad, the template will be available in the Targeting Templates dropdown menu.
You can create multiple templates. You can edit/overwrite existing templates.

Creating Targeting Templates

Campaigns tab >> Create Ad link

Create Targeting Templates using the Create Ad UI: while trafficking an ad, or separately.

  1. In the Targeting section of Create Ad, select the parameters you want in the targeting template
  2. Click Save Targeting Template
  3. Name the template:
  • Up to 256 characters
  • No spaces

Once you’ve received the confirmation message that “The targeting template ‘X’ has been created”, you can cancel out of the Create Ad trafficking form if you wish. The template will be available for all ads trafficked in the future.

Types of Targeting Available in Templates

Note: Though the Set Impression Limit appears in the Targeting section of Create Ad, these settings are not saved in Targeting Templates.

Once an ad is saved, the Template itself is not remembered.

Limitations

Only 50 targeting templates can be active at one time.

Using Targeting Templates

In the Targeting section of the Create Ad UI, select from the Targeting Templates dropdown toward the right of the header. Once selected, the Template targeting will be applied to the ad.

You can manually edit the ad’s targeting at any time.

If you apply a template, then make changes to the targeting, you can update the Template. (See “Managing Targeting Templates: To edit a template”)

Managing Targeting Templates

Campaigns tab >> Create Ad link

To edit a template

To update a targeting template, use the Create Ad UI

  • You can edit an ad that is targeted to the Template OR
  • You can open a new instance of Create Ad

In the Targeting section, select the template from the Targeting Templates dropdown

  • The parameters for that template will load.
  • Make any necessary changes
  • Click Save Targeting Template
    • Note: You will have to type the Template name again

To delete a template

In the Targeting section of Create Ad, click the Delete Targeting Template button at the bottom of the UI.

Select the template name from the dropdown in the pop-up and click Submit.

Using Search to apply Targeting Templates to multiple ads

Note: You can only update 10 ads at a time using this feature.

  1. Update the targeting template (optional)
  2. Apply the targeting template to a group of ads

Updating a Targeting Template

To update a targeting template, use the Create Ad UI

  • You can edit an ad that uses the Targeting Template OR
  • You can open a new instance of Create Ad

In the Targeting section, select the template from the Targeting Templates dropdown

  • The parameters for that template will load.
  • Make any necessary changes
  • Click Save Targeting Template
    • Start typing the name.
    • The system will offer name matches. Select one.
    • When you select an existing Template name, and Submit, the system will ask you confirm that you want to overwrite it.

Applying a Targeting Template to a group of ads

Campaigns tab >> Search link

  • The only selection necessary to use Update Targeting Template is Ad Type. Other selections can be left blank.
    • Note: you have to select Ad Type in the third dropdown or after, and you must select a value for it.)
    • Select the Update Targeting Template radio button (selected by default)
      • All ads of the selected type will load
      • Select the ads that you want to apply the targeting template to
      • Click Update Targeting Template
        • You will be able to select from templates available for that ad type
        • Click Update
        • The system will confirm when the ad’s targeting has been updated

This table shows the templates that will be available for each ad type

Ad Type Available Templates
Normal All except templates which include VAST channels
Flash
Slider
Rich Media
Text Link
Tracker
Pop Up/Pop Under
Ads in Flash Templates which include Flash enabled channels
VAST Compatible Templates with only VAST channels
Road Block Templates with only Synchronized channels

 

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