Setting Up Action Tracking Cookies 

There are three ways to set cookies for tracking actions (conversions/leads):

  • Post Impression
  • Post Click 
  • Post Impression + Post Click

The preference is set by campaign and cannot be edited once set. ZEDO does not calculate action revenue for Post Impression campaigns.

Post Impression Tracking

The tracking cookie is set for every user who sees the ad. 

If a user with this cookie completes the defined action, ZEDO will record the action.

Note: Just because ZEDO records an action does not mean that the user completed the conversion because he saw the ad. It is always possible that, while a user saw an ad and was cookied, he eventually completed the action through some other path. 

Post Click Tracking

The tracking cookie is set for users who click on the ad.

If the user then completes the action, ZEDO records a Post Click Action. 

  • Note: this will only work on ads that have functional click tracking.

ZEDO will record revenue for Post Click Tracking campaigns.

Post Impression + Post Click Tracking 

This is a combination of Post Click and Post Impressions tracking.  

The Post Impression tracking cookie is set for every user who sees the ad. If the user clicks on the ad, a Post Click tracking cookie is set as well. 

If the cookied user completes the action without clicking on the ad, ZEDO records a Post Impression action, and no revenue can be calculated. 

If the cookied user completes the action after clicking on the ad, ZEDO records a Post Click action and can calculate revenue.

 

Contact ZEDO Technical Support team at support@zedo.com with Queries and Suggestions

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