Steps for Generating Action Tracking Report

Reports >> Action Tracking

  1. Select the desired Report Type from the dropdown list (Advertiser / Campaign / Channel / City / Country / Creative / Publisher / State).
  2. Select the desired parameters in the Advertiser Details, Placement and Targeting section.
  3. Select the Performance Metrics checkboxes and actions completed for XX number of days.
  4. Finally, click on the Submit button.

Post Click Conversion Rate

Post Click Conversion Rate is the ratio of number of post click actions recorded with respect to the number of clicks.

Formula to calculate: Post Click Conversion Rate = Number of Post Click Actions x 100
                                                                                                 Clicks

Post Impression Conversion Rate

Post Impression Conversion Rate is the ratio of number of post impression actions recorded with respect to the number of impressions.

Formula to calculate: Post Impression Conversion Rate = Number of Post Impression Actions x 100
                                                                                                                Impressions

 

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