This guide is intended to be used by Ad Networks and Advertisers using ZEDO for ad serving. This document outlines the functionality of ZEDO Ad Tags (HTML code snippets). If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to ZEDO Ad Tags.

Ad Tag Options

ZEDO has several tags to choose from, including standard in-page ad tags, and other ad tags with specialized or
more custom needs.

Tag Type Used For  Additional Notes
IFRAME Simple, straightforward tag used for all in-page banner ad serving Doesn’t currently support Rich Media ads
JAVASCRIPT Rich Media Ads The page waits while the ad loads, this may slow down the page loading (iframe does not)
NOSCRIPT Limited ad serving in environments that do not support script No frequency cap, impression limits or ad rotation
COMBINED
THIRD PARTY CLICK TRACKING
MSN / AOL / YAHOO

Sample Standard Ad Tags

Sample IFrame Tag

<!--Iframe Tag --> 
<!-- begin ZEDO for channel: 04 NY Post , publisher: GA Publisher , Ad Dimension: 
Full Banner - 468 x 60 --> 
<iframe src="http://c1.zedo.com/jsc/c1/ff2.html?n=128;c=9433;s=436;w=468;h=60" 
frameborder=0 marginheight=0 marginwidth=0 scrolling="no" allowTransparency="true" 
width=468 height=60></iframe> 
<!-- end ZEDO for channel: 04 NY Post , publisher: GA Publisher , Ad Dimension: Full 
Banner - 468 x 60 -->
Variable Meaning
n= Network Id – your ZEDO account number
c= Channel Id
s= Site Id (publisher)
w= Width (in pixels)
h= Height (in pixels)
frameborder Size of the border (0 indicates none)
marginheight Space between the frame height and beginning of frame content
scrolling=no Sets scrolling behavior to ‘off’ even if content is taller than frame
dimensions
allowTransparency=”true” Sets background of frame to match page behind it

Sample Javascript Tag

<!-- Javascript tag -->
 <!-- begin ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner
 - 468 x 60 -->
 <script language="JavaScript">
 var zflag_nid="128"; var zflag_cid="0"; var zflag_sid="428"; var zflag_width="468";
 var zflag_height="60"; var zflag_sz="0";
 </script>
 <script language="JavaScript" src="http://c1.zedo.com/jsc/c1/fo.js"></script>
 <!-- end ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner -
 468 x 60 -->
Variable Meaning
n= Network ID – your ZEDO account number
c= Channel ID
s= Site ID (publisher)
w= Width (in pixels)
h= Height (in pixels)
frameborder Size of the border (0 indicates none)
marginheight Space between the frame height and beginning of frame content
scrolling=no Sets scrolling behavior to ‘off’ even if content is taller than frame
dimensions
allowTransparency=”true” Sets background of frame to match page behind it

Sample Third Party Click Tracking Tag

If your publisher wants to track clicks in their publisher ad server, you can use this tag. See important warning
below.

<!-- 3rd Party Click Tracking --> 
<!-- 
 Contents of following tag change over time. 
 Do NOT edit following content. 
--> 
<!-- begin ZEDO for channel: Run of Network , publisher: , Ad Dimension: Full Banner 
- 468 x 60 --> 
<script language="JavaScript" 
src="http://c7.zedo.com/jsc/fl.js?n=128&s=428&w=468;h=60&l=[INSERT_CLICK_TRACKER_URL]
&z=[timestamp]"></script> 
<noscript> 
<a href="http://xads.zedo.com/ads2/r?n=128;s=428;u=j;z=[timestamp]" 
target="_blank"><img border="0" width="468" height="60" 
src="http://xads.zedo.com/ads2/x?n=128;s=428;u=j;z=[timestamp]" alt="Click here"></a> 
</noscript> 
<!-- end ZEDOfor channel: Run of Network , publisher: , Ad Dimension: Full Banner - 
468 x 60 -->

Sample Publisher — Specific Ad Tags

The following tags have been constructed for use on certain major publisher properties. Each one is designed to
meet the specific needs of that publisher, and should only be used for that publisher.

MSN Sample Tag

The MSN tag requires:

  • The addition of MSN-supported click tracking and cache busting code
<!-- MSN Tag --> 
<!-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full 
Banner - 468 x 60 --> 
<script language="JavaScript" 
src="http://d7.zedo.com/jsc/fl.js?n=809&w=468&h=60&l=[INSERT_CLICK_TRACKER_URL]&z=[ti
mestamp]"></script> 
<noscript><a href="http://yads.zedo.com/ads2/r?n=809;u=j;z=[timestamp]" 
target="_blank"><img border="0" width="468" height="60" 
src="http://yads.zedo.com/ads2/x?n=809;u=j;z=[timestamp]" alt="Click here"></a> 
</noscript> 
<!-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full

Yahoo Sample Tag

The Yahoo! Tag includes:

  • Yahoo click tracker implemented as: %rd%/%space%/*
  • Yahoo cache buster implemented as: %time2%
<!-- Yahoo Tag --> 
<!-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full 
Banner - 468 x 60 --> 

<!-- Standard Tags: --> 
<a href="%rd%/%space%/*http://yads.zedo.com/ads2/r?n=809;u=j;z=%time2%" 
target="_blank"><img border="0" width="468" height="60" 
src="http://yads.zedo.com/ads2/x?n=809;u=j;z=%time2%" alt="Click here"></a> 

<!-- Advanced Tags: --> 
<iframe 
src="http://d7.zedo.com/jsc/fm.html?n=809&w=468&h=60&l=%rd%/%space%/*&z=%time2%" 
frameborder=0 marginheight=0 marginwidth=0 scrolling="no" allowTransparency="true" 
width=468 height=60></iframe> 

<!-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full 
Banner - 468 x 60 -->
Banner - 468 x 60 -->

AOL Sample Tag

The AOL tag includes:

  • The addition of MSN-supported click tracking and cache busting code
<!-- AOL Tag --> 
<!-- begin ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full 
Banner - 468 x 60 --> 
<script language="JavaScript" 
src="http://d7.zedo.com/jsc/fl.js?n=809&w=468&h=60&r=29&l=[INSERT_CLICK_TRACKER_URL]&
z=[timestamp]"></script> 
<noscript><a href="http://yads.zedo.com/ads2/r?n=809;u=j;z=[timestamp]" 
target="_blank"><img border="0" width="468" height="60" 
src="http://yads.zedo.com/ads2/x?n=809;u=j;z=[timestamp]" alt="Click here"></a> 
</noscript> 
<!-- end ZEDO for channel: Run of Network , publisher: default , Ad Dimension: Full 
Banner - 468 x 60 -->

Sending Tags to Publishers

In most cases, send your publishers both ZEDO Standard Tags (iframe and javascript) for site implementation.
Always send tags through the ZEDO interface or as a .txt file attachment in the email. It is never a good practice to
copy tags from the body of an email.
When testing tags, check for:

  • Display
    • Does the right ad display, is the ad and slot the right dimension?
  • Speed
    • Does the ad tag render an ad quickly?
    • If the ad appears to delay the loading of a page, this may be caused by Javascript ad tags.
    • If you or your publisher witness other page and performance problems, contact ZEDO Support.
  • We will analyze tag calls to see the point at which a delay is caused.
  • Discrepancies
    • o If there is a discrepancy between ZEDO and your publishers ad server, using the Third Party Click
  • Tracking Tag, please first check that the publisher has correctly implemented a cachebuster in
  • their ad server.
  • Click through
    • Confirm that the ads click through to the correct and expected location.

 

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