As the digital video advertising market becomes more sophisticated, new features and functionality are required to improve support for streaming ad display and reporting. This document explains how the Ad Request feature works in VAST Events.
About Ad Requests
The ‘Ad Request’ feature is activated by default for all VAST ads that are created. The Ad Requests event reports on the number of requests made by the VAST tag to the ad server to fetch the video ad.
Benefits of Ad Request
- It reports on the number of ad requests made which when compared with served impressions, you can calculate 3rd Party fill rate.
- It is recorded at server level for every ad that is created and is not passed via VAST XML.
- It is visible as a filter in metrics selection for VAST events reports.
- It is also available for Schedule/Offline Reports.
For any further queries, contact Support.