This document can be used by publishers or advertisers, and explains how to add an iframe buster to ZEDO ad tags.

Setup

  • The publisher hosts the iframe buster stub file
  • The creative trafficked in ZEDO must be enabled for iframe buster
  • The ZEDO ad tag must be enabled for iframe buster
  • The correct ad tag must be implemented

Host the stub file

Download the stub file from: http://www.zedo.com/iframebuster/stub.zip.

The publisher should host the stub file under the expandable directory on the domain where the ads will be served.

For example, for an ad served on Yahoo.com, the path would be http://yahoo.com/expandable/zd_stub.html.

This path will be added to the ZEDO ad tag.

Traffic the ad in ZEDO

  • The ad can be trafficked in one of three ways:
    • In the Rich Media Ads tab as a User Initiated Expandable
    • In the Normal tab, with the Upload File option
    • In the Normal tab, with the Ad Tag/HTML option
  • Select the Add iframe buster checkbox.

Generate and Edit the Tag

  • Select Iframe Ad Tag
  • Select Add iframe buster (on top of the Generated Ad Tag section)
    • If you have the file path, you can enter it in the text box. If not, the path can be appended later.

This will add two new parameters to the tag

  • id=”zd_frm_<channel ID>_<dimension ID>”
    • These will be auto-filled by ZEDO
  • e=”[Insert stub file path]”
    • If you have entered the file path, it will appear here
    • Otherwise, the placeholder must be replaced with the stub file path

Example with placeholder

<iframe id=”zd_frm_10268_9″ src=”http://c1.zedo.com/jsc/c1/ff2.html?
n=128;c=10268;s=559;d=9;w=300;h=250;e=”[Insert stub file path]” frameborder=0
marginheight=0 marginwidth=0 scrolling=”no” allowTransparency=”true” width=300
height=250></iframe>
<!– end ZEDO for channel: abcd12 , publisher: abcd1 , Ad Dimension: Medium Rectangle – 300
x 250 →

Example with path appended

<iframe id=”zd_frm_10268_9″ src=”http://c1.zedo.com/jsc/c1/ff2.html?
n=128;c=10268;s=559;d=9;w=300;h=250;e=”http://www.yahoo.com/expandables/
zd_stub.html” frameborder=0
marginheight=0 marginwidth=0 scrolling=”no” allowTransparency=”true” width=300
height=250></iframe>
<!– end ZEDO for channel: abcd12 , publisher: abcd1 , Ad Dimension: Medium Rectangle – 300
x 250 →

Implement the ZEDO ad tag

  • If you are the publisher, place the modified ad tag in your page code.
  • If you are the advertiser, provide the publisher with the modified ad tag.

Demo link: http://www.zedo.com/demos/testing/300.html

Contact Support with questions or comments.

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