Working of ASAP Delivery

If two ads are premium and at different levels, our ad serving algorithm does the following: It gives you the estimate of the total Impressions available for that day on a particular Channel for a specific ad dimension. Let’s assume this is 10 million impressions. Look at the premium ad at the highest level. If this […]

Read More

Delivering Default Ads

Default ads are free-of-charge ads which will serve when there is no other ad to serve on a channel. You can set up one “default ad” (often a house ad or public service announcement for each ad dimension that you run. If there is nothing else to serve, ZEDO will serve this ad. There are no […]

Read More

How To: Competing Categories

ZEDO’s Competing Categories feature allows you serve ads from competing advertisers (e.g. Coke and Pepsi) on a single web page while making sure that those advertisers’ ads don’t appear together. Setting up Competing Ads in ZEDO The Competing Ads setup has 2 steps: Set Competing Categories on a Campaign Implement the tags on the website […]

Read More

Tracker Ads – Impressions and Clicks

ZEDO allows you to create Impression and Click tracker tags, using the trafficking UI (Create Ad). These tags allow you to count page views and/or clicks on links. They also help you to: Know which pages on your site are getting the most traffic Figure out whether the messages from bulk email campaigns are being […]

Read More

Ad Not Serving

The following are possible common reasons that an ad is not serving as expected. If you don’t find your answer here, contact Support. No Rate defined for the Campaign  If there is no Rate defined for your Campaign, the ad may be at a lower weight in its level, and therefore isn’t getting much exposure. […]

Read More

Unable To See Ads on the Page

Common reasons you might not see an ad you’re expecting to see are: Incomplete or problem setup  The ad is not Approved The ad has not gone live yet Campaign flight dates in the past or future Missing or incorrect tag on publisher page Zero impressions allocated to the ad Channel targeting The ad is […]

Read More