Real Time Bidding (RTB)

The Real Time Bidding (aka RTB) technology is a programmatic channel via which the inventory is monetized using a real time auction engine. Multiple partners are involved in the real time media buying process such as: Publisher Sell Side Platform (SSP) : SSPs conduct the auction Demand Side Platform (DSP) : Also known as bidders […]

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ZEDO Exchange

What is ZEDO Exchange? ZEDO Exchange is designed to make sure that all publishers who use ZEDO for ad serving get a fair value for their inventory*. This is one reason we don’t use a RevShare or CPC model, instead offering our Publishers a flat CPM. ZEDO Exchange only picks up inventory if we can meet the […]

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How To: Use ‘Search’ In Your Account

There are quite a few ways to find information quickly and easily in the ZEDO user interface. Find what you’re looking for Global search You can use Global Search to find and access specific Advertisers, Ads, Campaigns and Channels from any page of the UI. The Global Search box is at the top right of […]

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Deleting Campaigns

You can’t delete a campaign but you can hide it from the UI. You can view it later by clicking the eye icon next to the View Campaigns sublink in the header, and clicking Show All. To deactivate a campaign In the Campaign Dashboard, deselect the checkbox in the Active column for the campaign you […]

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