How To: Create, Assign and Report with the help of Tag Name and Value

This document explains in detail how to Create, Assign and Report with the help of Tag Name and Value. The Assign Tag option is available on Create/Edit page for below entities: Advertiser Campaign Creative Steps to Create Tags Select the Assign Tag as ‘ON’. To create a new Tag, enter a name for the tag (e.g. Sales) […]

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Implementation Guide: ClickTag, Functions in HTML5

This document explains how you can implement the clickTag and Expand/Close functions in HTML5 files. Ways to implement clickTag, Expand/Collapse functions in HTML files Implement the below html5 param script in the <head> section of main/index HTML file <script type=”text/javascript” src=”http://c14.zedo.com/utils/zedo-html5param-fn.min.js”></script> This JS consists of ZEDO’s Click, Expand and Collapse functions. However, these functions have […]

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Async Tag

This document explains how to generate Asynchronous (Async) tag while trafficking an ad. An Asynchronous JS Tag loads in parallel with web page elements. They load independently, hence do not add to the overall page load time and improves the user experience. Steps to generate Asynchronous (Async) Tag Channel >> Ad Tag Generator >> Master […]

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Passbacks for VAST

ZEDO’s Passback feature can be used with VAST Compatible ad formats. There are times when Advertisers do not want impressions from every user, so they just return an empty response. But you can use ZEDO’s Passback Tag feature to monetize impressions that are not filled by your Advertiser. How to use Passback for VAST Enable […]

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Expandable Ads

Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and can contain anything one would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more). Types of Expandable Ad On Click The Ad loads in the default […]

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Ad Network Guide to ZEDO Ad Tags

This guide is intended to be used by Ad Networks and Advertisers using ZEDO for ad serving. This document outlines the functionality of ZEDO Ad Tags (HTML code snippets). If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to ZEDO Ad Tags. Ad Tag Options ZEDO has […]

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Adding an Iframe Buster to Ad Tags

This document can be used by publishers or advertisers, and explains how to add an iframe buster to ZEDO ad tags. Setup The publisher hosts the iframe buster stub file The creative trafficked in ZEDO must be enabled for iframe buster The ZEDO ad tag must be enabled for iframe buster The correct ad tag […]

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Slider Ads

Slider Ads allow you to earn additional revenue by creating new inventory without affecting the existing inventory or page layout. Features and Benefits of Sliders Can appear on the right or left side of the screen Can be any dimension Creative can be a static image, JavaScript, or flash Don’t get blocked by pop up […]

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How To: Understanding ZEDO Ad Tags (For 3rd Parties)

This guide is intended for use by Third Parties with a need to reference a ZEDO ad tag.  If you are a ZEDO customer, you can find more information about tags in Support > Knowledgebase > Library. Contact Information Primary Contact Secondary Contact Emergency Contact Customer Support Mohit Sharma Nitesh Naik support@zedo.com mohit@zedo.com nitesh@zedo.com 415-839-5054 […]

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How To: Passing Referrer URLs

This document explains how to pass a referrer URL using the macro for passing parameters through an ad tag. If you would like to pass multiple parameters, please see the article “Passing Multiple Dynamic Parameters.” How it Works ZEDO  uses customized  JavaScript tags to pass referral information in the clickthrough URL. ZEDO does not provide […]

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