VAST tag parameters

ZEDO supports following custom parameters in the VAST Tag. Values to these should be dynamically substituted using a 3rd ad-server macro or by some other means available. If you need to pass on the substituted values further to other tag based partners, then respective macro should be used in the 3rd party tag while it […]

Read More

How To: Create, Assign and Report with the help of Tag Name and Value

This document explains in detail how to Create, Assign and Report with the help of Tag Name and Value. The Assign Tag option is available on Create/Edit page for below entities: Advertiser Campaign Creative Steps to Create Tags Select the Assign Tag as ‘ON’. To create a new Tag, enter a name for the tag (e.g. Sales) […]

Read More

Implementation Guide: ClickTag, Functions in HTML5

This document explains how you can implement the clickTag and Expand/Close functions in HTML5 files. Ways to implement clickTag, Expand/Collapse functions in HTML files Implement the below html5 param script in the <head> section of main/index HTML file Non-Secure Script: You can use the below non-secure script for non-secure [http] websites: <script type=”text/javascript” src=”http://c14.zedo.com/utils/zedo-html5param-fn.min.js”></script> Secured […]

Read More

Async Tag

This document explains how to generate Asynchronous (Async) tag while trafficking an ad. An Asynchronous JS Tag loads in parallel with web page elements. They load independently, hence do not add to the overall page load time and improves the user experience. Steps to generate Asynchronous (Async) Tag Channel >> Ad Tag Generator >> Master […]

Read More

Passbacks for VAST

ZEDO’s Passback feature can be used with VAST Compatible ad formats. There are times when Advertisers do not want impressions from every user, so they just return an empty response. But you can use ZEDO’s Passback Tag feature to monetize impressions that are not filled by your Advertiser. How to use Passback for VAST Enable […]

Read More

Expandable Ads – Flash

Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and can contain anything one would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more). Types of Expandable Ad On Click The Ad loads in the default […]

Read More

Ad Network Guide to ZEDO Ad Tags

This guide is intended to be used by Ad Networks and Advertisers using ZEDO for ad serving. This document outlines the functionality of ZEDO Ad Tags (HTML code snippets). If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to ZEDO Ad Tags. Ad Tag Options ZEDO has […]

Read More

Adding an Iframe Buster to Ad Tags

This document can be used by publishers or advertisers, and explains how to add an iframe buster to ZEDO ad tags. Setup The publisher hosts the iframe buster stub file The creative trafficked in ZEDO must be enabled for iframe buster The ZEDO ad tag must be enabled for iframe buster The correct ad tag […]

Read More

Slider Ads

Slider Ads allow you to earn additional revenue by creating new inventory without affecting the existing inventory or page layout. Features and Benefits of Sliders Can appear on the right or left side of the screen Can be any dimension Creative can be a static image, JavaScript, or flash Don’t get blocked by pop up […]

Read More

How To: Understanding ZEDO Ad Tags (For 3rd Parties)

This guide is intended for use by Third Parties with a need to reference a ZEDO ad tag.  If you are a ZEDO customer, you can find more information about tags in Support > Knowledgebase > Library. Contact Information Primary Contact Secondary Contact Emergency Contact Customer Support Mohit Sharma Nitesh Naik support@zedo.com mohit@zedo.com nitesh@zedo.com 415-839-5054 […]

Read More