How To: Passback Tags

Most ad networks do not fill 100% and you are likely to get some default (non-revenue generating) ads from your ad networks, which can negatively affect your revenue. ZEDO’s Efficient Passback tag allows ZEDO to skip an ad network if it has no paid ad to serve, letting you get a paid ad from the next […]

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Rank Ads: How It Works

The Rank Ads feature lets you manually adjust the serving priority of your ads through a simple interface. You can also use it to see how many active ads are rotating on an ad tag change the frequency cap of an ad disable an ad add a new ad Understanding Rank Rank is a combination of […]

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No-Script Tags

No-Script Tags are simple HTML tags that support an image file (which must be uploaded as a Standard Banner) and a clickthrough. ZEDO does not recommend using No-Script tags unless you are serving ads in mailers or newsletters. Sample ZEDO No-Script tag <a href=”http://yads.zedo.com/ads2/r?n=749;u=j;z=[timestamp]” target=”_blank”><img border=”0″ width=”468″ height=”60″ src=”http://yads.zedo.com/ads2/x?n=749;u=j;z=[timestamp]” alt=”Click here”></a> No-Script tags will NOT […]

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Generating Ad Tags for Publisher’s Site

To generate an ad tag to place on a Publisher site: Channels tab >> Ad Tag Generator subtab  Select the Channel and Ad Dimension for the tag Select the Publisher If the channel is linked to a publisher, this will auto-fill with the correct publisher and you will not be able to edit it. If […]

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Ad Tag Types

Select which ad tag to generate based on publisher requirements, ad functionality, or tracking requirements. Generally, for ad type Input HTML, Flash and Standard banners we recommend Iframe tags. Iframe Recommended unless you specifically require JavaScript functionality. Pages with Iframe tags load faster than with JS tags because the overall page load is not held […]

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