How To: Competing Categories

ZEDO’s Competing Categories feature allows you serve ads from competing advertisers (e.g. Coke and Pepsi) on a single web page while making sure that those advertisers’ ads don’t appear together. Setting up Competing Ads in ZEDO The Competing Ads setup has 2 steps: Set Competing Categories on a Campaign Implement the tags on the website […]

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ZEDO Cookie Lifetimes

Cookies set for different types of targeting have different lifetimes. Cookie Type Lifetime Frequency Cap Can vary from 1 hour to 30 days (depending on customer settings) Geographic Targeting 1 day Demographic Targeting 365 days Activity/ Behavioral Targeting Default is 365 days (User can set cookie from 1- 99 days.) Action/ Conversion Tracking 30 days after […]

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Inventory Forecast

Generating an Inventory Forecast Report Choose Channel Forecast or Ad Dimension Forecast Set the date range Optional Select Channels and/or Ad Dimensions for which you want to view forecast data Select Geo Targeting  Choose how you want to view results (as a Summary, by day, by week, etc.) How to read the report Terminology Sold: Campaigns […]

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Reserving Inventory

How It Works Sometimes salespeople need to hold inventory before there are ads to traffic (for example, they’ve gotten a verbal commitment, but no IO). Reserve Inventory works in conjunction with inventory forecasts to allow you to hold future inventory unavailable, even if there are no actual ads to traffic yet. The system will consider […]

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