How To: Create, Assign and Report with the help of Tag Name and Value

This document explains in detail how to Create, Assign and Report with the help of Tag Name and Value. The Assign Tag option is available on Create/Edit page for below entities: Advertiser Campaign Creative Steps to Create Tags Select the Assign Tag as ‘ON’. To create a new Tag, enter a name for the tag (e.g. Sales) […]

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VAST Event Reports

This document explains how you can get VAST Event Reports in ZEDO. Steps to get VAST Event Reports Reports >> VAST Event >> Quick VAST Event Report Go to the main Reports tab and click on VAST Events sub tab. The Quick VAST Event Report section appears on the screen. Select the Report Type from […]

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Profit Report

Profit Reports display the profit earned by each Publisher for each Advertiser, Campaign, Channel and Ad Dimension combination. Each unique combination shows its own profit and loss record. Types: Publisher  Profit Report Duration:  You can pull a report for 60 days at a stretch. However, we store data for last 13 months. Steps to Generate […]

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Activity Cookie Inventory Report

The Activity Cookie Inventory Report gives you information of the inventory created via activity cookies that are dropped on user browsers. Steps to generate Activity Cookie Inventory Report Reports >> Inventory >> Report Type >> Activity Cookie Inventory Report Go to the main Reports tab and click on the Inventory sub tab. Go to Report […]

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Viewability

Viewability is a metrics which ensures that a creative is viewed by users. We now track this metrics for Video ads that are served using the VAST template. Below are the definitions: Viewable Impressions The Internet Advertising Bureau (IAB) has defined viewability and considers a video ad to be viewable if it meets the below […]

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New Revenue Type Cost per Day (CPD)

Cost per Day [CPD] is a revenue model in which the Advertiser is interested in buying a quantity (no of days to be run) at a fixed per day price. Feature Overview CPD is a new revenue type applied at campaign level. Users will be able to define days to be targeted and set a […]

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New Reach Report

ZEDO’s new reach report feature can quickly remove duplicate daily/weekly/monthly data by calendar day/week/month for the last 180 calendar days/24 calendar weeks/6 calendar months respectively. Customers can pull data from the UI for days/weeks of the last one month. (Note: The report does not include current calendar day/week/calendar month data). Campaign Reach Report: Date Ranges Month: You […]

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CPD Report

Cost per Day (CPD) is a revenue model developed by ZEDO that you can use when an Advertiser wants to run a campaign at a fixed, per-day price. You can generate CPD reports that allow you see the performance of campaigns using this revenue model. CPD impression revenue calculation depends on four added parameters ie, […]

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Pacing Report

Pacing gives you information on how well-paced your advertising account is. It’s basically the pace of your advertising campaign. The deviation graph allows you to see how your ads are pacing, based on daily allocation. It is only available for Impression Limited, Even Delivery Campaigns. Steps to generate Pacing Report Go to the main Reports […]

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