Time Taken to Update Account Data

Dashboards Data on the Advertiser, Campaign, Channel, and Publisher dashboards is updated every hour. Data on the Ad Network Dashboard is updated daily, depending on availability of the actual ad network data.  Reporting Reporting data  for channel, publisher, advertiser, and geographic locations. Performance Data is updated every 2 hours Revenue Data is updated every 24 hours Accounts […]

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CTR

CTR stands for clickthrough rate. CTR = Clicks / Page ImpressionsFor example: 10 clicks / 100 impressions = .10 or 10% CTR 0 0

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SYSTEM Advertiser

In ZEDO, the “SYSTEM” advertiser represents default or blanks ads served. You can pull reports for the SYSTEM advertiser to see where you are serving blanks. Note: ZEDO does not charge for any default ads (blanks/SYSTEM) served. 0 0

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Getting Around the Ad Network Dashboard

Date Ranges Yesterday Yesterday and LWSD (last week, same day) MTD (month-to-date) and Last Month Compare Dates displays data for two specific dates Custom Date Range Data Fields Ad Network Data Revenue Impressions Paid Impressions Default Impressions Fill Rate (%) CTR ZEDO Data Total Impressions Impressions Passbacks Discrepancy eCPM Discrepancy Alerts Get notified of discrepancies between ad […]

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Linking to Ad Networks for Data Collection

Steps to link to Ad Network and collect data When you are setting up the ad network as an Advertiser, link it to your ad network account by entering your account login details and any ad tag identifiers. This allows the system to retrieve data from the ad network and post it next to ZEDO’s […]

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Difference of Campaign Data in Reports and Dashboards

Some possible reasons for data variation in Campaign dashboards and Reports are: Reporting data only goes back two years, whereas dashboards may include older data. If a channel’s parent channel is disabled, data for that “orphan” channel will not show up on the Campaign dashboard, but will show up in reports. On the Campaign dashboard, revenue is calculated at […]

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Revenue Difference in Home Dashboard and Profit Reports

The Home dashboard Advertisers by Revenue graph does not account for passbacks served by ad networks. The Profit Report tracks passbacks separately and calculates revenue from true impressions (all impressions – passbacks). If you are working with ad networks serving passbacks, you must use the Profit Report to get valid revenue data. 0 0

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