Pacing Info: Reading the Deviation Graph

The deviation graph allows you to see how your ads are pacing, based on daily allocation. It is only available for Impression Limited, Even Delivery Campaigns. The graph can be seen at the right of the Ads table in Campaign Details. If an Ad is pacing correctly, the marker will rest in the middle (green). If […]

Read More

Revenue Difference in Home Dashboard and Profit Reports

The Home dashboard Advertisers by Revenue graph does not account for passbacks served by ad networks. The Profit Report tracks passbacks separately and calculates revenue from true impressions (all impressions – passbacks). If you are working with ad networks serving passbacks, you must use the Profit Report to get valid revenue data. 0 0

Read More