CPD Report

Cost per Day (CPD) is a revenue model developed by ZEDO that you can use when an Advertiser wants to run a campaign at a fixed, per-day price. You can generate CPD reports that allow you see the performance of campaigns using this revenue model. CPD impression revenue calculation depends on four added parameters ie, […]

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Pacing Report

Pacing gives you information on how well-paced your advertising account is. It’s basically the pace of your advertising campaign. The deviation graph allows you to see how your ads are pacing, based on daily allocation. It is only available for Impression Limited, Even Delivery Campaigns. Steps to generate Pacing Report Go to the main Reports […]

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Action Tracking

Steps for Generating Action Tracking Report Reports >> Action Tracking Select the desired Report Type from the dropdown list (Advertiser / Campaign / Channel / City / Country / Creative / Publisher / State). Select the desired parameters in the Advertiser Details, Placement and Targeting section. Select the Performance Metrics checkboxes and actions completed for […]

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Activity Report

Activity Report is a report that allows you to see the total no of impressions served for an activity for a specific time period. It can be run for certain geographical regions. Steps to get Activity Report Click on the main Reports tab and go to the Quick Performance Report page. From the Report Type […]

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VAST Events

This document explains about the different VAST event trackers and the actions they trigger to enhance the value of video ads. The VAST event trackers enable you to conveniently track time-based events for all the VAST ads without any workaround using impression trackers. They help in streaming video ads, produce detailed VAST event reports and […]

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Ad Requests for VAST

As the digital video advertising market becomes more sophisticated, new features and functionality are required to improve support for streaming ad display and reporting. This document explains how the Ad Request feature works in VAST Events. About Ad Requests The ‘Ad Request’ feature is activated by default for all VAST ads that are created. The […]

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Browser Inventory Reports

Browser Inventory reports allow you to see how many impressions have been served to specific browsers, and how much inventory you are left with. The Browser Inventory parameters are available in Custom Reports as well. Run a Browser Inventory Report To run a Browser inventory report users can target a particular browser to know how much […]

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