Action Tracking

Steps for Generating Action Tracking Report Reports >> Action Tracking Select the desired Report Type from the dropdown list (Advertiser / Campaign / Channel / City / Country / Creative / Publisher / State). Select the desired parameters in the Advertiser Details, Placement and Targeting section. Select the Performance Metrics checkboxes and actions completed for […]

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Activity Report

Activity Report is a report that allows you to see the total no of impressions served for an activity for a specific time period. It can be run for certain geographical regions. Steps to get Activity Report Click on the main Reports tab and go to the Quick Performance Report page. From the Report Type […]

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VAST Events

This document explains about the different VAST event trackers and the actions they trigger to enhance the value of video ads. The VAST event trackers enable you to conveniently track time-based events for all the VAST ads without any workaround using impression trackers. They help in streaming video ads, produce detailed VAST event reports and […]

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Ad Requests for VAST

As the digital video advertising market becomes more sophisticated, new features and functionality are required to improve support for streaming ad display and reporting. This document explains how the Ad Request feature works in VAST Events. About Ad Requests The ‘Ad Request’ feature is activated by default for all VAST ads that are created. The […]

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Browser Inventory Reports

Browser Inventory reports allow you to see how many impressions have been served to specific browsers, and how much inventory you are left with. The Browser Inventory parameters are available in Custom Reports as well. Run a Browser Inventory Report To run a Browser inventory report users can target a particular browser to know how much […]

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How To: Reports

ZEDO‘s comprehensive reporting suite allows you to pull reports about every facet of your ad serving. The Schedule Report delivery time differs respectively for Performance Scheduled Report and Report builder Scheduled Report. Reports All ZEDO’s reports can be found in the Reports tab. The report types are accessible through the links within the tab. Performance Reports […]

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Click Tracking

There are two click tracking macros available through ZEDO Standard The standard click tracking macro is %ZZCLICK%. To use this feature Highlight the click tracking placeholder text in the ad code Click “Insert Click Tracker” ZEDO will replace the placeholder with %ZZCLICK%. Easy Click The Easy Click macro (%ZZURL1%) is used in conjunction with the Easy Click […]

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