How To: Reports

ZEDO‘s comprehensive reporting suite allows you to pull reports about every facet of your ad serving. The Schedule Report delivery time differs respectively for Performance Scheduled Report and Adhoc Scheduled Report. Reports All ZEDO’s reports can be found in the Reports tab. The report types are accessible through the links within the tab. Performance Reports The […]

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Click Tracking

There are two click tracking macros available through ZEDO Standard The standard click tracking macro is %ZZCLICK%. To use this feature Highlight the click tracking placeholder text in the ad code Click “Insert Click Tracker” ZEDO will replace the placeholder with %ZZCLICK%. Easy Click The Easy Click macro (%ZZURL1%) is used in conjunction with the Easy Click […]

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Tracker Ads – Impressions and Clicks

ZEDO allows you to create Impression and Click tracker tags, using the trafficking UI (Create Ad). These tags allow you to count page views and/or clicks on links. They also help you to: Know which pages on your site are getting the most traffic Figure out whether the messages from bulk email campaigns are being […]

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Bot Filtering To Avoid Click Fraud

To avoid click fraud, ZEDO investigates multiple clicks on an ad within a set period of time. We also refresh our filters monthly with the latest IAB/ABC International Bots & Spiders List. Clicks from these bots are immediately discarded. 1 0

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Activity Cookie Creation Report

Activity Cookie Creation report is a Performance report that lets you see how many behavioral or activity cookies have been created. You must be using ZEDO’s Behavioral/ Profile targeting to run this report.You can run an Activity Cookie Creation report in two ways: Quick: Gives you the number of cookies created for all activities over […]

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Performance Report: Types

Available Performance Report types are: Account Activity Cookie Creation Ad dimension Advertiser Campaign Channel City Country Creative DMA Mobile Publisher State You can make any report more detailed by selecting from available parameters. 0 0

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Discrepancies Caused by Pop Up Ads

When there are two ad servers involved in the ad serving process (Publisher ad server and 3rd Party ad server – belonging to an advertiser, ad network, or agency) you might see a discrepancy in the impressions and/or clicks recorded by the two servers. This is basically because ad servers count differently: The publisher’s ad server […]

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Inventory Forecast

Generating an Inventory Forecast Report Choose Channel Forecast or Ad Dimension Forecast Set the date range Optional Select Channels and/or Ad Dimensions for which you want to view forecast data Select Geo Targeting  Choose how you want to view results (as a Summary, by day, by week, etc.) How to read the report Terminology Sold: Campaigns […]

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