ZEDO allows you to create Impression and Click tracker tags, using the trafficking UI (Create Ad). These tags allow you to count page views and/or clicks on links. They also help you to: Know which pages on your site are getting the most traffic Figure out whether the messages from bulk email campaigns are being […]
Category: Reporting
Bot Filtering To Avoid Click Fraud
To avoid click fraud, ZEDO investigates multiple clicks on an ad within a set period of time. We also refresh our filters monthly with the latest IAB/ABC International Bots & Spiders List. Clicks from these bots are immediately discarded. 1 0
Activity Cookie Creation Report
Activity Cookie Creation report is a Performance report that lets you see how many behavioral or activity cookies have been created. You must be using ZEDO’s Behavioral/ Profile targeting to run this report.You can run an Activity Cookie Creation report in two ways: Quick: Gives you the number of cookies created for all activities over […]
Performance Report: Types
Available Performance Report types are: Account Activity Cookie Creation Ad dimension Advertiser Campaign Channel City Country Creative DMA Mobile Publisher State You can make any report more detailed by selecting from available parameters. 0 0
Discrepancies Caused by Pop Up Ads
When there are two ad servers involved in the ad serving process (Publisher ad server and 3rd Party ad server – belonging to an advertiser, ad network, or agency) you might see a discrepancy in the impressions and/or clicks recorded by the two servers. This is basically because ad servers count differently: The publisher’s ad server […]
Inventory Forecast
Generating an Inventory Forecast Report Choose Channel Forecast or Ad Dimension Forecast Set the date range Optional Select Channels and/or Ad Dimensions for which you want to view forecast data Select Geo Targeting Choose how you want to view results (as a Summary, by day, by week, etc.) How to read the report Terminology Sold: Campaigns […]
Setting Universal Action Tag
With ZEDO’s Universal Tracking tag the need for multiple conversion tracking pixels on an Advertiser’s confirmation page is eliminated. ZEDO’s conversion tracking pixel can host various conversion pixels from publishers and ad networks though a simple JavaScript (JS) file hosted at our end. This document tells you how to generate a pixel to give to […]
Placing Action Tracking Tags on Secure Sites
The JavaScript action tracking tag will work on both secure and non-secure sites. The Image action tracking tag generator will give you distinct Secure and Non Secure tags – use the Secure tag for secure (https) sites. 0 0