Inventory Reports

Inventory reports show how many impressions were served for a particular parameter (channel, ad dimension, etc.) Inventory reports can also show you details like how many impressions were served to a targeted channel and how many were served through channel promotion. Note: All Inventory reports show data for the SYSTEM (default) advertiser even if your account […]

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ZEDO Reporting: Date Ranges

Hourly Reports can be pulled only for last 14 days. Daily Reports can be pulled for last 13 months. Monthly Reports can be pulled from January 2015 onwards. Quarterly Reports can be pulled from January 2015 onwards. Yearly Reports can be pulled from January 2015 onwards. Summary Reports can be pulled from January 2015 onwards. […]

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Discrepancies

When there are two ad servers involved in the ad serving process (Publisher ad server and 3rd Party ad server – belonging to an advertiser, ad network, or agency) you might see a discrepancy in the impressions and/or clicks recorded by the two servers. This is basically because ad servers count differently: The publisher’s ad server […]

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How ZEDO Counts Pop Impressions?

ZEDO counts a pop impression only when the pop window opens. By counting only when a call to window.open is made, we ensure that we don’t register an impression if a pop blocker stops the window from opening. Note: As a best practice, to avoid discrepancies, we recommend that pop ads are always trafficked into the […]

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