Types of Inventory Report

Ad Dimension: How many impressions were served overall for a specific ad dimension.  Channel: Impressions served by Channel  City, State, and DMA: How many impressions were served to users in a particular geographic area  Placement: Shows you which advertisers/ campaigns were shown most often to users on the 1st through 10th views, and how many […]

Read More

Impressions Served on Run of Network (RON)

Impressions recorded to RON have served because channel that made the initial request had no ads targeted to it. When this happens, the System looks for ads targeted to the parent channel (“channel promotion”). If there are no ads on a parent channel or any of its parent channels, up to ZEDO’s Run of Network […]

Read More

Inventory Reports

Inventory reports show how many impressions were served for a particular parameter (channel, ad dimension, etc.) Inventory reports can also show you details like how many impressions were served to a targeted channel and how many were served through channel promotion. Note: All Inventory reports show data for the SYSTEM (default) advertiser even if your account […]

Read More

ZEDO Reporting: Date Ranges

Hourly Reports can be pulled only for last 14 days. Daily Reports can be pulled for last 13 months. Monthly Reports can be pulled from January 2015 onwards. Quarterly Reports can be pulled from January 2015 onwards. Yearly Reports can be pulled from January 2015 onwards. Summary Reports can be pulled from January 2015 onwards. […]

Read More

Discrepancies

When there are two ad servers involved in the ad serving process (Publisher ad server and 3rd Party ad server – belonging to an advertiser, ad network, or agency) you might see a discrepancy in the impressions and/or clicks recorded by the two servers. This is basically because ad servers count differently: The publisher’s ad server […]

Read More

How ZEDO Counts Pop Impressions?

ZEDO counts a pop impression only when the pop window opens. By counting only when a call to window.open is made, we ensure that we don’t register an impression if a pop blocker stops the window from opening. Note: As a best practice, to avoid discrepancies, we recommend that pop ads are always trafficked into the […]

Read More