How to : Track viewable impressions for display ad

Viewability is a metrics which ensures that a creative is viewed by users. We now track these metrics based on the guidelines provided by MRC for Display ads. Definition: Viewable Display Ad Impressions are counted when the following criteria are met: Pixel Requirement: Greater than or equal to 50% of the pixels in the advertisement […]

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Advertiser Steps To Modify Flash File

This document explains how to set up a Page Peel ad in ZEDO. It has instructions on modifying the Ad flash file and how to give it to your Advertiser. Modifying a flash file for ZEDO’s Page Peel Functions and Syntax for ActionScript 2.0 Expanding the Page Peel The function zzPeelOpen() expands or opens the […]

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