Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]
Category: Advertisers
Server to Server (S2S) Tracking Pixel
This multi-party document explains the steps for Advertisers to implement server to server (S2S) pixels to track actions/conversions when the conversion process does not support cookies. The S2S pixel relies on a macro which ZEDO passes to the advertiser once a user has clicked on a creative. Since S2S pixels do not rely on cookies, no […]
Device Targeting
Device targeting has become an integral part in ad serving today as most advertisers want to target their competitors’ high-end mobile devices customers and lure them to buy their own high-end products. The feature also enables advertisers to show ads on specific devices of a particular manufacturer. How it works The Device Targeting option is […]
How To: Flash ClickTAGs
This document is aimed at helping advertisers and Flash® designers to implement clickTAGs in Flash ads, using ActionScript 2 or ActionScript 3. Note: If you have not created a clickTAG enabled Flash ad before, we strongly recommend reading Adobe’s implementation guide. How it works When you insert an action script into your Flash creative, it […]