Set Activity on Impression

Steps to set Activity on Impressions Go to the main Campaigns tab and click on the Create Ad sub tab. Enter all the relevant fields in Ad Details and scroll down to the Behavioral Cookies Select the Set Activity on Impression Select the activities from the list and click on Add. Note: Only three activities […]

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Set Activity on Click

You can serve activity targeted ads to a particular user so that he/she sees it. Steps to set Activity on Click Go to the main Campaigns tab and click on Create Ad sub tab. Enter all the relevant fields in Ad Details and scroll down to the Behavioral Cookies Select the Set Activity on Impression […]

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Master JS Tag

This document outlines the functionality of the Master JS Tag. If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to access ZEDO’s Master JS Tag. How it works The Master JS Tag allows you to generate and add a single JS ad tag to multiple ad calls. […]

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How To: Auto Levelling

Auto levelling will automatically prioritize all ads serving on a channel based on settings that you have defined. How it Works This feature is incorporated into the Rank Ads page. You can define Auto levelling criteria on a Channel -Dimension basis for any bucket (except Exclusive Ads) in the Rank Ads structure. You can use […]

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How To: Dormant Channels

Dormant is a channel status that allows ZEDO to identify when ad tags have likely been removed by a publisher.  Dormant channels are not included in the ad serving engine’s estimations of what ads to serve; this speeds up the system. What makes it Dormant? Based on your requirements, ZEDO sets a threshold below which […]

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How To: Automatic Optimization

ZEDO’s Automatic Campaign Optimization uses ad performance and parameters set by you to identify and rotate your best performing creative, saving you the trouble of monitoring ad performance in order to manually optimize ads. The Automatic Optimization system is comprised of several elements: Optimization Criteria Performance Evaluation “Lookback” window Sample Size Performance Goal Weight and […]

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