Roadblock Ads

Roadblock Ads (also known as companion ads) give advertisers 100% of voice by allowing them to place two or more ads (not necessarily utilizing all ad slots) on a page. This article is designed for ad operations and site engineering team members at websites using ZEDO’s ad server, looking to implement Roadblock ads. What are Roadblock […]

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SYSTEM Advertiser

In ZEDO, the “SYSTEM” advertiser represents default or blanks ads served. You can pull reports for the SYSTEM advertiser to see where you are serving blanks. Note: ZEDO does not charge for any default ads (blanks/FOC/SYSTEM) served. 0 0

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Generating and Implementing Action Tags

Generating Action Tags For detailed instructions on generating action tags, see “Action Tracking: Setup” Action tags can be JavaScript or an Image, depending on the advertiser’s requirement. Placing Action Tags Once generated, the tags must be placed on the Advertiser Confirmation page (the page the user sees after completing the action). 0 0

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Change Logs

Change Logs let you see what changes have been made and which users made them. You can see them on the Edit pages for: Advertiser Campaign Ad User Role Publisher Profile Channel Scheduled Reports The logs show Date, Time, User, and Action. Change log data are kept for 6 months, though only 3 months or […]

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Creating Advertisers and Ad Networks

Setting up a basic Advertiser Advertiser Name Define Actions At Advertiser Level – Set actions here. Actions will automatically be available for all campaigns. Rates are editable by campaign. At Campaign Level – You will set actions for each individual campaign. Designate the lifetime for the Action Tracking cookie [Track for], up to 30 days. […]

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Action Tracking: Setup

Define actions Generate and place action tracking tags You can define actions at the Advertiser / Campaign level. This preference is set when creating an Advertiser and cannot be edited later. (Default selection is Advertiser Level) By Advertiser This is selected by default. You can add or edit actions and action rates in Edit Advertiser […]

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Action Tracking: Types

Setting Up Action Tracking Cookies  There are three ways to set cookies for tracking actions (conversions/leads): Post Impression Post Click  Post Impression + Post Click The preference is set by campaign and cannot be edited once set. ZEDO does not calculate action revenue for Post Impression campaigns. Post Impression Tracking The tracking cookie is set […]

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Linking to Ad Networks for Data Collection

Steps to link to Ad Network and collect data When you are setting up the ad network as an Advertiser, link it to your ad network account by entering your account login details and any ad tag identifiers. This allows the system to retrieve data from the ad network and post it next to ZEDO’s […]

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