Real Time Bidding (RTB)

The Real Time Bidding (aka RTB) technology is a programmatic channel via which the inventory is monetized using a real time auction engine. Multiple partners are involved in the real time media buying process such as: Publisher Sell Side Platform (SSP) : SSPs conduct the auction Demand Side Platform (DSP) : Also known as bidders […]

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Payouts by Geo

Publishers tab >> Publisher Payouts sublink Scroll down the page and click the Advanced Payouts button  Select the Publisher (payout has to be created for each publisher). Select the Run of Network channel. Select one of the mentioned ad dimensions (payout has to be created for each publisher for all the mentioned dimensions) Select ALL for Advertiser and Campaign. Select […]

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