Targeting Options

Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]

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Server to Server (S2S) Tracking Pixel

This multi-party document explains the steps for Advertisers to implement server to server (S2S) pixels to track actions/conversions when the conversion process does not support cookies. The S2S pixel relies on a macro which ZEDO passes to the advertiser once a user has clicked on a creative. Since S2S pixels do not rely on cookies, no […]

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Payouts by Geo

Publishers tab >> Publisher Payouts sublink Scroll down the page and click the Advanced Payouts button  Select the Publisher (payout has to be created for each publisher). Select the Run of Network channel. Select one of the mentioned ad dimensions (payout has to be created for each publisher for all the mentioned dimensions) Select ALL for Advertiser and Campaign. Select […]

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