VAST tag parameters

ZEDO supports following custom parameters in the VAST Tag. Values to these should be dynamically substituted using a 3rd ad-server macro or by some other means available. If you need to pass on the substituted values further to other tag based partners, then respective macro should be used in the 3rd party tag while it […]

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Expandable Ad – Image

Expandable Ad: Below are the steps to create an expandable banner with multiple files. Document Link: http://kb.zedo.com/expandable-ad-image/ Expandable [with multiple files): Expandable banner[with multiple files] consists of a base ad and the expanded ad. Below are the steps to create Expandable [with multiple files]: Go to the Create Adtab under the Campaign  Select the Advertiser for which you need to create the ad and also […]

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IAB Filmstrip

ZEDO’s IAB Filmstrip ad format empowers you to showcase your creative story‐telling capabilities within a single ad creative. Simple engagement features like scroll, click, hover, and touch – allow the user to explore all five segments of the ad unit. This document explains how exactly the IAB Filmstrip ad format works. For a demo of […]

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Implementation Guide: ClickTag, Functions in HTML5

This document explains how you can implement the clickTag and Expand/Close functions in HTML5 files. Ways to implement clickTag, Expand/Collapse functions in HTML files Implement the below html5 param script in the <head> section of main/index HTML file Non-Secure Script: You can use the below non-secure script for non-secure [http] websites: <script type=”text/javascript” src=”http://c14.zedo.com/utils/zedo-html5param-fn.min.js”></script> Secured […]

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Targeting Options

Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]

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