VAST tag parameters

ZEDO supports following custom parameters in the VAST Tag. Values to these should be dynamically substituted using a 3rd ad-server macro or by some other means available. If you need to pass on the substituted values further to other tag based partners, then respective macro should be used in the 3rd party tag while it […]

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Expandable Ad – Image

Below are the steps to create Expandable ad using two image files: Campaigns > Create Ad > Rich Media Ads > Custom Rich Media Ads > Generate Custom Ad > Expandable (Multiple files) Go to the Campaigns tab and click on the Create Ad sub tab. Select the Advertiser and Campaign. Under the Ad Details section, select the Rich Media Ads option. From the Rich Media Ad […]

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IAB Filmstrip

ZEDO’s IAB Filmstrip ad format empowers you to showcase your creative story‐telling capabilities within a single ad creative. Simple engagement features like scroll, click, hover, and touch – allow the user to explore all five segments of the ad unit. This document explains how exactly the IAB Filmstrip ad format works. For a demo of […]

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Implementation Guide: ClickTag, Functions in HTML5

This document explains how you can implement the clickTag and Expand/Close functions in HTML5 files. Ways to implement clickTag, Expand/Collapse functions in HTML files Implement the below html5 param script in the <head> section of main/index HTML file Non-Secure Script: You can use the below non-secure script for non-secure [http] websites: <script type=”text/javascript” src=”http://c14.zedo.com/utils/zedo-html5param-fn.min.js”></script> Secured […]

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Targeting Options

Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]

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