Implementation Guide: ClickTag, Functions in HTML5

This document explains how you can implement the clickTag and Expand/Close functions in HTML5 files. Ways to implement clickTag, Expand/Collapse functions in HTML files Implement the below html5 param script in the <head> section of main/index HTML file <script type=”text/javascript” src=”http://c14.zedo.com/utils/zedo-html5param-fn.min.js”></script> This JS consists of ZEDO’s Click, Expand and Collapse functions. However, these functions have […]

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How To: Clone Ads / Campaigns

Users can duplicate a single Ad or multiple Ads by using the Clone option in ZEDO. You can also duplicate a Campaign with the Clone feature. Steps to Clone an Ad Campaigns >> View Campaigns >> Ads >> Clone Go to the main Campaigns tab and click on the View Campaigns sub tab. The Campaign […]

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How To: Create Campaign (New)

To create a Campaign in ZEDO, you need to enter some basic information like – Advertiser Name, Campaign Name, Run Date, etc. This document gives a brief explanation of settings that may not be self-explanatory. Steps to Create a Campaign Click on the main Campaigns tab to see the Campaign Dashboard screen. Select an Advertiser […]

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Intromercial

Intromercial is a full-page ad that plays for few seconds before the users see a website page.  Intromercial is a high-impact ad format that the user sees first while entering your site. Steps to create Intromercial Ads Campaigns >> Create Ad >> Rich Media Ads >> Generate Custom Ad >> Intromercial Go to the main Campaigns […]

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Set Activity on Impression

Steps to set Activity on Impressions Go to the main Campaigns tab and click on the Create Ad sub tab. Enter all the relevant fields in Ad Details and scroll down to the Behavioral Cookies Select the Set Activity on Impression Select the activities from the list and click on Add. Note: Only three activities […]

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Set Activity on Click

You can serve activity targeted ads to a particular user so that he/she sees it. Steps to set Activity on Click Go to the main Campaigns tab and click on Create Ad sub tab. Enter all the relevant fields in Ad Details and scroll down to the Behavioral Cookies Select the Set Activity on Impression […]

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Responsive Ads

Responsive Ads are the perfect answer to today’s changing technology and latest gadget – laptops, tablets and smartphones. In other words, these innovative ads enable you to reposition and swap ads in real-time as per the dimension of the user’s tablet or smartphone screen. You have to specify the screen size of the device and […]

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How To: Create Campaigns

Much of the information you’ll enter when creating a Campaign in ZEDO is basic: Campaign Name, run dates, rate, etc. This document will cover just those settings that may not be self explanatory. To get to the Create Campaign screen: Click the Campaign Tab to get to the Campaign Dashboard. Select an Advertiser from the […]

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Optimizing Different Types Of Campaigns

ECPM: Effective CPM. The revenue earned by an ad is called its ECPM (Effective CPM). Available for CPC campaigns CPM/CPA with Post Click action tracking CTR: Click through Rate is the ratio of Clicks to Impressions. Available for Any campaign, but will only when click tracking is active Conversions per Click (ConPC): Conversions per click is the ratio of […]

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