IAB Filmstrip

ZEDO’s IAB Filmstrip ad format empowers you to showcase your creative story‐telling capabilities within a single ad creative. Simple engagement features like scroll, click, hover, and touch – allow the user to explore all five segments of the ad unit. This document explains how exactly the IAB Filmstrip ad format works. For a demo of […]

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How to : Track viewable impressions for display ad

Viewability is a metrics which ensures that a creative is viewed by users. We now track these metrics based on the guidelines provided by MRC for Display ads. Definition: Viewable Display Ad Impressions are counted when the following criteria are met: Pixel Requirement: Greater than or equal to 50% of the pixels in the advertisement […]

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Mobile Ad Specifications

Specs for Mobile Banner Ads (In-app and Mobile Web) Image Banners (Static and Animated) XXL – 320×50 pixels XL – 300×50 pixels L – 216×36 pixels M – 168×28 pixels S – 120×20 pixels Image Interstitial Banners (Static and Animated) XXL – width 320 pixels XL – width 300 pixels L – width 216 pixels […]

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Slider IAB Mobile Rising Star

This document explains how you can create the Slider IAB Mobile Rising Star ad in ZEDO. The ad unit works seamlessly across mobile and tablet devices. Steps to create Slider (IAB Mobile Rising Star) Ad Campaigns > Create Ad > Rich Media Ads > Custom Rich Media Ads > Generate Custom Ad > Slider Go […]

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Reduce File Size of HTML5 Creative

HTML5 is a flexible language that has transformed the way ad units are built and delivered seamlessly on desktops, smartphones and tablets. While switching from Flash to HTML5, we often use online tools and end up with a big file sizes. This, leads to the misconception that HTML5 ads are heavier than flash. Note: If […]

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Adhesion (IAB Mobile Rising Star)

This document explains how you can create the Adhesion IAB Mobile Rising Star ad in ZEDO. The ad unit opens across the width of the screen at the bottom. On mouseover/click, it opens to full-screen. A user can click on the Close button to shut the ad or Refresh to replay. It works seamlessly across […]

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Pull IAB Mobile Rising Star

This document explains how you can create the Pull IAB Mobile Rising Star ad in ZEDO. The ad unit works seamlessly across mobile and tablet devices. Steps to create Pull Ad Campaigns > Create Ad > Rich Media Ads > Custom Rich Media Ads > Generate Custom Ad > Pull Go to the Campaigns tab […]

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Full Page Flex (IAB Mobile Rising Star)

This document explains how you can create the Full Page Flex IAB Mobile Rising Star ad in ZEDO. This ad format offers full screen ad viewing experience with stunning sight, sound, motion, and interaction capabilities. It works seamlessly across all mobile devices. Steps to create Full Page Flex Ad Campaigns > Create Ad > Rich […]

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Specification: Overlay HTML5

While creating the Overlay HTML5 creative, we suggest that you follow the IAB Guidelines: http://www.iab.net/media/file/HTML5DAv101.pdf. Agency/Creative-developers who are developing the HTML5 creative should make the required changes before providing it to ZEDO for it to work correctly. Also refer to the summary of the specifications stated below: Specifications Initial to Max Expanded Dimension (WxH)  Max File […]

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How To: Clone Ads / Campaigns

Users can duplicate a single Ad or multiple Ads by using the Clone option in ZEDO. You can also duplicate a Campaign with the Clone feature. Steps to Clone an Ad Campaigns >> View Campaigns >> Ads >> Clone Go to the main Campaigns tab and click on the View Campaigns sub tab. The Campaign […]

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