Slider Ads

Slider Ads allow you to earn additional revenue by creating new inventory without affecting the existing inventory or page layout. Features and Benefits of Sliders Can appear on the right or left side of the screen Can be any dimension Creative can be a static image, JavaScript, or flash Don’t get blocked by pop up […]

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How To: Traffic IAB Pushdown Ad (Page-Pusher: Vertical)

The IAB Pushdown format is so similar to ZEDO’s existing Vertical Page Pusher format, we have incorporated them into one custom code generator template. If you have any questions about this updated template, please contact Support. The new Pushdown template includes all the parameters you need to traffic a Pushdown per IAB specs, along with […]

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Best Practices for Video Encoding

Video Encoding The challenge of streaming video is to find the right balance between bitrate and resolution for an end user’s connection speed and system ability. Terminology Bandwidth Bandwidth is the amount of data that a user can receive and/or transmit. It is often expressed in kilobits per second (kbps), and is separated into upload […]

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Targeting Templates

Targeting Templates is a feature in the trafficking form (Create Ad) that allows you to save a common set of targeting parameters (channels, frequency caps, geotargeting, etc.) so that you can easily load these parameters again later.   Once you’ve selected the targeting parameters, you can click Save Targeting Template. Any time you traffic an ad, the […]

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Overlay Ads

ZEDO’s Overlay Ad format gives traditional display advertising a boost by integrating video ads and high-impact premium video content across web pages. How it Works An Overlay Ad plays on the center of the screen in the expanded mode upon page load. The ad disappears once it has completed playing or if the user clicks […]

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Frequency Cap

What do you mean by Frequency Cap? Frequency Cap is a limit on the number of times a user will see an ad (or in the case of Campaign level frequency caps, any combination of ads in a campaign) within a set time period. 0 2

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Rank Ads: How It Works

The Rank Ads feature lets you manually adjust the serving priority of your ads through a simple interface. You can also use it to see how many active ads are rotating on an ad tag change the frequency cap of an ad disable an ad add a new ad Understanding Rank Rank is a combination of […]

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Definitions of Common VAST Terms

VAST (Video Ad Serving Template) An XML document format describing an ad to be displayed in, over, or around a Video Player or a Wrapper pointing to a downstream VAST document to be requested. Companion Ad Commonly text, display ads, Rich Media, or skins that wrap around the video experience. These ads come in different […]

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Ad Types Available in ZEDO

ZEDO provides ad trafficking templates for Standard Banners Flash IFrame HTML/DHTML Java 3rd Party Redirect Popup/Popunder Text Link VAST Rich Media 0 0

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