Ad Undelivered To Targeted Channels

When you create a Campaign you can select the manner in which its impressions will be allocated:  Allocate by Ad  Allocate by Channel per Ad Allocate by Ad In this case, ZEDO algorithms will determine which channels an ad should be delivered. An ad is distributed to the channels where it is needed most, based […]

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How ZEDO Counts Pop Impressions?

ZEDO counts a pop impression only when the pop window opens. By counting only when a call to window.open is made, we ensure that we don’t register an impression if a pop blocker stops the window from opening. Note: As a best practice, to avoid discrepancies, we recommend that pop ads are always trafficked into the […]

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