Targeting Options

Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]

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URL Pattern Targeting

The new URL Pattern Targeting feature allows you to reach a specific audience by allowing ads / blocking ads / serving ads on specific sites or on a particular section of a site. For example: Target an Ad to users visiting only the “sports” section of BBC that is www.bbc.com/sport/0/ Advantages of URL Pattern Targeting […]

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Device Targeting

Device targeting has become an integral part in ad serving today as most advertisers want to target their competitors’ high-end mobile devices customers and lure them to buy their own high-end products. The feature also enables advertisers to show ads on specific devices of a particular manufacturer. How it works The Device Targeting option is […]

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Browser Inventory Reports

Browser Inventory reports allow you to see how many impressions have been served to specific browsers, and how much inventory you are left with. The Browser Inventory parameters are available in Custom Reports as well. Run a Browser Inventory Report To run a Browser inventory report users can target a particular browser to know how much […]

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How To: Behavioral Targeting

Behavioral Targeting (also referred to as Profile Targeting) enables Publishers to offer specific inventory to Advertisers by allowing them to target ads to user behaviors. How it works There are two ways to use this feature. Build a cookie pool by giving activity tags to multiple publishers Retarget users by giving activity tags to advertisers […]

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Targeting Templates

Targeting Templates is a feature in the trafficking form (Create Ad) that allows you to save a common set of targeting parameters (channels, frequency caps, geotargeting, etc.) so that you can easily load these parameters again later.   Once you’ve selected the targeting parameters, you can click Save Targeting Template. Any time you traffic an ad, the […]

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