Targeting Options

Targeting is the process in which ads are targeted to a specific audience, inventory unit, device, geographical region or custom criteria. Targeting can be done manually for every online ad that is created. You can expedite the targeting process with the help of Target Templates. You can target ads to the following categories: Channel (Inventory) In […]

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Managing keys and values

Limits You can have up to 30 active Keys. You can have up to 200 active Values per Key. Creating a New Key Campaigns tab >> Targeting >> View Custom Targeting Click Create New Key Enter Key Name Key Names can have up to 10 characters. Spaces and the following characters are not allowed:  [ $ […]

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Targeting key-values

When you are setting up targeting for an ad, you can create key-value statements by applying logical operators and Boolean logic (AND/OR). If you are targeting multiple key-values, all AND statements will be processed before any OR statements.   Campaigns >> Create Ad >> Targeting section >> Custom tab Select a Key from the dropdown […]

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Value types and logical operators

Value Types Alphanumeric Value names can be up to 40 characters long, and cannot include the following characters: $ & + , / : ; =? @ ” < > # % { } | ~ ^ [ ] ` Value names are not case sensitive Numeric Date Each Value Type can be used with […]

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Examples of key-value statements

The combination of key-values and logical operators allows you to create targeting scenarios like: deliver ad when interest contains movies deliver ad when age is equal to 30 AND location is equal to NewYork or Boston or SanFrancisco OR registered is equal to yes deliver ad when interest does not contain any of the following: […]

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How to : Pass Custom Targeting Key-Values in Ad Tags

To pass a parameter in the ad tag, you must add the variable, key and value. Example: ct=interest:music ct= is the custom targeting variable Custom Key Values To display an ad to a specific target audience, the custom targeting feature uses key-value statements formed by string, numeric, and date operators. Custom targeting works with Iframe, JavaScript […]

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