ZEDO Cookie Lifetimes

Cookies set for different types of targeting have different lifetimes. Cookie Type Lifetime Frequency Cap Can vary from 1 hour to 30 days (depending on customer settings) Geographic Targeting 1 day Demographic Targeting 365 days Activity/ Behavioral Targeting Default is 365 days (User can set cookie from 1- 99 days.) Action/ Conversion Tracking 30 days after […]

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Geo Targeting An Ad

When you are trafficking an ad (Create/Edit Ad), there is a Geo tab in the Ad Placement section. In this tab you may see: All (This is the default and is, effectively, no geo-targeting.) Geoset Default Geo Sets: Contains all US DMAs Custom Geo Sets: You can create custom sets of geographic areas that you target together regularly By Country […]

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Can’t View Targeting Section in Internet Explorer 8 or 9

If you are unable to view the Targeting section of the Create Ad page, and you are using IE 8 or IE 9, please turn on Compatibility View (instructions below). If you are having this problem in another browser, please contact Support.    Click the Compatibility View icon to the right of the browser address bar. (The icon looks like […]

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How Geo Targeting Affects Ad Priority?

You can give geo-targeted ads higher priority than other, equal ads by checking Apply Geo-level to Ad in the Geo Targeting tab of Create Ad. The ad’s level will be increased by 2 for country targeting 4 for state targeting 6 for city targeting 0 0

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