Dormant Channels: Targeting

It is possible to target creative to a dormant channel but the ad will not serve on that channel until: it is reactivated by a user, or it is automatically activated by crossing the threshold For more information on Dormant Channels please see How It Works: Dormant Channels   0 0

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Dormant Channels: Management

Dormant/Active channel statuses are managed in View Channels. While only ZEDO can set an ad to Dormant, once a channel has been set to Dormant, users can set it back to Active. You can exempt up to 50 channels from becoming dormant by selecting the Always Active status when creating or editing a Channel in View Channels 0 0

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Dormant Channels: Behavior and Reactivation

While Dormant Requests made to a dormant channel (ad tag) before a channel is reactivated will be met with ads from a parent channel (including Run of Network) or with Default Ads1. If there are no ads to serve, the system will serve blanks. Reactivation of a Dormant channel A Dormant channel is set to […]

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Dormant Channels: How They Work

Dormant is a channel status that allows the system to identify when ad tags have likely been removed by a publisher and remove them from the ad serving engine’s estimations of what ads to serve; this speeds up the system. ZEDO sets a threshold below which it is assumed that a channel (ad tag) is […]

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Channel Promotion

Channel Structure In ZEDO, the channel structure is hierarchical. At the top of the hierarchy is Run of Network (RON), which you cannot edit, and under which you can create other channels. Any channel you create will be considered a “child” channel of RON. You can also create children of other channels, up to four […]

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Flash Enabled Channels

Flash enabled channels were previously used for serving ads in a Flash environment. This functionality has been superceded by VAST and will be phased out. If you have additional questions about this functionality, please contact Support. 0 0

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Serving Ads on Secure Sites

The Secure Channels feature lets you serve ads on secure sights (HTTPS), ensuring that rich-media ads meant for non-secure channels do not end up grabbing sensitive information. To designate a channel as secure, select the SSL check box in Create/Edit Channel. This creates the necessary HTTPS code in the ad tag generator for ads to be served on secure sites. […]

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Channel Limits

Channel Limit limits the number of impressions delivered on a Channel (for particular placement/ad unit) to a unique user. When the Channel Limit is reached, ZEDO will deliver Default ads, if uploaded, or blanks (FOCs). You can see it in the Channel – Ad Dimension section of Create/Edit Channel. The maximum Channel Limit is 101. […]

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Creating an Exclusion Set

What is an Exclusion Set? An Exclusion Set is a specific type of Channel Set that allows you to untarget some ads when you’ve targeted a Channel Set. For Example: If you often target the Channel Set “All Newspapers”, and seldom need to target all newspapers except those in California, then you could create an […]

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Channel Sets

What are Channel Sets? Channel Sets allow you to target many channels with one click, and are best used for groups of channels that you target regularly.   Create a Channel Set Click the Channels tab Click the View Channel Set sub link Click the Create Channel Set button Name the Channel Set and select from the list of all Channels in […]

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