Generating and Implementing Action Tags

Generating Action Tags For detailed instructions on generating action tags, see “Action Tracking: Setup” Action tags can be JavaScript or an Image, depending on the advertiser’s requirement. Placing Action Tags Once generated, the tags must be placed on the Advertiser Confirmation page (the page the user sees after completing the action). 0 0

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Change Logs

Change Logs let you see what changes have been made and which users made them. You can see them on the Edit pages for: Advertiser Campaign Ad User Role Publisher Profile Channel Scheduled Reports The logs show Date, Time, User, and Action. Change log data are kept for 6 months, though only 3 months or […]

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Demographic Tracking and Targeting

About Demographic Tracking and Targeting   Required Feature: Profile Targeting  If you don’t see the Profiles tab in your account, contact your Account Manager.    To target to users based on demographic data (Age, Gender or ZIP code), you must first cookie appropriate users. This can be done on pages where user profile data is available.  […]

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Unknown, Uninitialized and Untargeted Impressions

Unknown, Uninitialized, and Untargeted all refer to impressions served for which we cannot determine the geo. Unknown: Impressions served in countries that we cannot identify. We update our database regularly to ensure such instances are as few as possible. Uninitialized: Impressions served to users who don’t have a ZEDO geo cookie. We always detect the geographical location […]

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