IAB Filmstrip

ZEDO’s IAB Filmstrip ad format empowers you to showcase your creative story‐telling capabilities within a single ad creative. Simple engagement features like scroll, click, hover, and touch – allow the user to explore all five segments of the ad unit. This document explains how exactly the IAB Filmstrip ad format works. For a demo of […]

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How to : Track viewable impressions for display ad

Viewability is a metrics which ensures that a creative is viewed by users. We now track these metrics based on the guidelines provided by MRC for Display ads. Definition: Viewable Display Ad Impressions are counted when the following criteria are met: Pixel Requirement: Greater than or equal to 50% of the pixels in the advertisement […]

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Profit Report

Profit Reports display the profit earned by each Publisher for each Advertiser, Campaign, Channel and Ad Dimension combination. Each unique combination shows its own profit and loss record. Types: Publisher  Profit Report Duration:  You can pull a report for 60 days at a stretch. However, we store data for last 13 months. Steps to Generate […]

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How-To: Reports by Site Domain

The Site Report feature enables you to use a single ad tag to get performance and revenue reports for all the sites in your account. It also allows you to see site-wise data across all campaigns trafficked in your account. Steps to generate Profit Site Report Reports >> Profit >> Quick Profit Report >> Site […]

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How to: Traffic Mobile Ads

Mobile Display Ad Serving in ZEDO has 3 important facets: Uploading Ad Channel mapping and generating IDs Implementing IDs in app You need to first create channels and ad dimensions for your mobile application. Creating Channels for Applications You can create the channels from the Create Channel tab. Follow the below architecture for creating the […]

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Slider IAB Mobile Rising Star

This document explains how you can create the Slider IAB Mobile Rising Star ad in ZEDO. The ad unit works seamlessly across mobile and tablet devices. Steps to create Slider (IAB Mobile Rising Star) Ad Campaigns > Create Ad > Rich Media Ads > Custom Rich Media Ads > Generate Custom Ad > Slider Go […]

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Reduce File Size of HTML5 Creative

HTML5 is a flexible language that has transformed the way ad units are built and delivered seamlessly on desktops, smartphones and tablets. While switching from Flash to HTML5, we often use online tools and end up with a big file sizes. This, leads to the misconception that HTML5 ads are heavier than flash. Note: If […]

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Adhesion (IAB Mobile Rising Star)

This document explains how you can create the Adhesion IAB Mobile Rising Star ad in ZEDO. The ad unit opens across the width of the screen at the bottom. On mouseover/click, it opens to full-screen. A user can click on the Close button to shut the ad or Refresh to replay. It works seamlessly across […]

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Pull IAB Mobile Rising Star

This document explains how you can create the Pull IAB Mobile Rising Star ad in ZEDO. The ad unit works seamlessly across mobile and tablet devices. Steps to create Pull Ad Campaigns > Create Ad > Rich Media Ads > Custom Rich Media Ads > Generate Custom Ad > Pull Go to the Campaigns tab […]

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Full Page Flex (IAB Mobile Rising Star)

This document explains how you can create the Full Page Flex IAB Mobile Rising Star ad in ZEDO. This ad format offers full screen ad viewing experience with stunning sight, sound, motion, and interaction capabilities. It works seamlessly across all mobile devices. Steps to create Full Page Flex Ad Campaigns > Create Ad > Rich […]

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