How To: Create Campaign (New)

To create a Campaign in ZEDO, you need to enter some basic information like – Advertiser Name, Campaign Name, Run Date, etc. This document gives a brief explanation of settings that may not be self-explanatory. Steps to Create a Campaign Click on the main Campaigns tab to see the Campaign Dashboard screen. Select an Advertiser […]

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How To: Create Billboard HTML5

The Billboard HTML5 ad format is rendered like a mini web page. It works flawlessly on all browsers and mobile operating systems. It also reduces development and operational costs. Agency/Creative-developers who are developing the HTML5 creative should make the required changes before providing it to ZEDO for it to work correctly. Steps to Create Billboard HTML5 […]

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Mobile Expandable

Mobile Expandable is a rich media ad format that expands beyond its original size on smartphone screens on user interaction. Steps to create Mobile Expandable Campaign >> Create Ad >> Rich Media Ads >> Generate Custom Ad >> Select Ad Format >> Mobile Expandable Go to the main Campaigns tab and click on Create Ad […]

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Set Activity on Impression

Steps to set Activity on Impressions Go to the main Campaigns tab and click on the Create Ad sub tab. Enter all the relevant fields in Ad Details and scroll down to the Behavioral Cookies Select the Set Activity on Impression Select the activities from the list and click on Add. Note: Only three activities […]

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In-Banner Video Ad

ZEDO’s In-Banner Video Ad format is a regular user-defined sized Ad unit, but a stunning video. On landing, the video starts playing automatically. Users like this ad as it allows them to watch it in full-screen mode and even control the sound ON/OFF. Specifications Ad Dimension: Any IAB size or custom size. Type: Only .flv […]

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Passbacks for VAST

ZEDO’s Passback feature can be used with VAST Compatible ad formats. There are times when Advertisers do not want impressions from every user, so they just return an empty response. But you can use ZEDO’s Passback Tag feature to monetize impressions that are not filled by your Advertiser. How to use Passback for VAST Enable […]

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Responsive Ads

Responsive Ads are the perfect answer to today’s changing technology and latest gadget – laptops, tablets and smartphones. In other words, these innovative ads enable you to reposition and swap ads in real-time as per the dimension of the user’s tablet or smartphone screen. You have to specify the screen size of the device and […]

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Server to Server (S2S) Tracking Pixel

This multi-party document explains the steps for Advertisers to implement server to server (S2S) pixels to track actions/conversions when the conversion process does not support cookies. The S2S pixel relies on a macro which ZEDO passes to the advertiser once a user has clicked on a creative. Since S2S pixels do not rely on cookies, no […]

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Ad Requests for VAST

As the digital video advertising market becomes more sophisticated, new features and functionality are required to improve support for streaming ad display and reporting. This document explains how the Ad Request feature works in VAST Events. About Ad Requests The ‘Ad Request’ feature is activated by default for all VAST ads that are created. The […]

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Master JS Tag

This document outlines the functionality of the Master JS Tag. If you are a publisher using ZEDO for ad serving, please contact Support for the Publisher Guide to access ZEDO’s Master JS Tag. How it works The Master JS Tag allows you to generate and add a single JS ad tag to multiple ad calls. […]

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