How To: Auto Levelling

Auto levelling will automatically prioritize all ads serving on a channel based on settings that you have defined. How it Works This feature is incorporated into the Rank Ads page. You can define Auto levelling criteria on a Channel -Dimension basis for any bucket (except Exclusive Ads) in the Rank Ads structure. You can use […]

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How To: Reports

ZEDO‘s comprehensive reporting suite allows you to pull reports about every facet of your ad serving. The Schedule Report delivery time differs respectively for Performance Scheduled Report and Adhoc Scheduled Report. Reports All ZEDO’s reports can be found in the Reports tab. The report types are accessible through the links within the tab. Performance Reports The […]

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How To: Publisher Payouts

Publisher Payouts allow ZEDO to automatically determine what percent of your revenue goes to your Publishers. About Publisher Payouts in ZEDO There are two types of Payouts available: Default and Advanced. You can set up a Default Payout for one ad dimension across all your publishers, or you can create more specific payouts using Advanced […]

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How To: Passing Referrer URLs

This document explains how to pass a referrer URL using the macro for passing parameters through an ad tag. If you would like to pass multiple parameters, please see the article “Passing Multiple Dynamic Parameters.” How it Works ZEDO  uses customized  JavaScript tags to pass referral information in the clickthrough URL. ZEDO does not provide […]

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How To: Passback Tags

Most ad networks do not fill 100% and you are likely to get some default (non-revenue generating) ads from your ad networks, which can negatively affect your revenue. ZEDO’s Efficient Passback tag allows ZEDO to skip an ad network if it has no paid ad to serve, letting you get a paid ad from the next […]

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How To: Keyword Targeting

Keyword targeting allows you to target ads to specific search terms or site content. This article explains how to set up basic and advanced keyword targeting for ads and how to set up the ad code so it can react to keywords on the web page. Before you start If this feature is not enabled […]

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How To: Flash ClickTAGs

This document is aimed at helping advertisers and Flash® designers to implement clickTAGs in Flash ads, using ActionScript 2 or ActionScript 3. Note: If you have not created a clickTAG enabled Flash ad before, we strongly recommend reading Adobe’s implementation guide. How it works When you insert an action script into your Flash creative, it […]

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How To: Dormant Channels

Dormant is a channel status that allows ZEDO to identify when ad tags have likely been removed by a publisher.  Dormant channels are not included in the ad serving engine’s estimations of what ads to serve; this speeds up the system. What makes it Dormant? Based on your requirements, ZEDO sets a threshold below which […]

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How To: Create Campaigns

Much of the information you’ll enter when creating a Campaign in ZEDO is basic: Campaign Name, run dates, rate, etc. This document will cover just those settings that may not be self explanatory. To get to the Create Campaign screen: Click the Campaign Tab to get to the Campaign Dashboard. Select an Advertiser from the […]

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How To: Container Ads

Container Ads allows you to run two to five smaller creative (Leaf Ads) in one ad placement. Lexicon Container – the larger ad placement containing the three to four Leaf Slots Leaf Slot – the placement into which you traffic a Leaf Ad Leaf Ad – the smaller creative that run within the Container How […]

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