How To: Competing Categories

ZEDO’s Competing Categories feature allows you serve ads from competing advertisers (e.g. Coke and Pepsi) on a single web page while making sure that those advertisers’ ads don’t appear together. Setting up Competing Ads in ZEDO The Competing Ads setup has 2 steps: Set Competing Categories on a Campaign Implement the tags on the website […]

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How To: Behavioral Targeting

Behavioral Targeting (also referred to as Profile Targeting) enables Publishers to offer specific inventory to Advertisers by allowing them to target ads to user behaviors. How it works There are two ways to use this feature. Build a cookie pool by giving activity tags to multiple publishers Retarget users by giving activity tags to advertisers […]

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How To: Automatic Optimization

ZEDO’s Automatic Campaign Optimization uses ad performance and parameters set by you to identify and rotate your best performing creative, saving you the trouble of monitoring ad performance in order to manually optimize ads. The Automatic Optimization system is comprised of several elements: Optimization Criteria Performance Evaluation “Lookback” window Sample Size Performance Goal Weight and […]

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How To: Ads on Photos

ZEDO Ads on Photos lets you monetize your photo gallery. The User Experience Ads on Photos are displayed automatically when the photo has loaded. The ad stays open until the user clicks the close button in the top right corner of the ad. The ad will show again on mouse over (this is dependent on […]

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How To: Passing Custom Parameters From Ad Code

Passing Multiple Dynamic parameters This document explains how to pass multiple dynamic parameters through an ad tag. Parameters can be passed dynamically at runtime instead of hardcoded into the ad by including a variable p or mp through which a custom string will be passed. For example The user wants to pass the clickthrough dynamically […]

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Reserving Inventory

How It Works Sometimes salespeople need to hold inventory before there are ads to traffic (for example, they’ve gotten a verbal commitment, but no IO). Reserve Inventory works in conjunction with inventory forecasts to allow you to hold future inventory unavailable, even if there are no actual ads to traffic yet. The system will consider […]

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Payouts by Geo

Publishers tab >> Publisher Payouts sublink Scroll down the page and click the Advanced Payouts button  Select the Publisher (payout has to be created for each publisher). Select the Run of Network channel. Select one of the mentioned ad dimensions (payout has to be created for each publisher for all the mentioned dimensions) Select ALL for Advertiser and Campaign. Select […]

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