Ad Network Optimization

Saves you work Your ad ops team spends a lot of time dealing with many ad networks – up to ten in each country. With Ad Network Optimization services, ZEDO will handle your ad operations for for remnant networks, manage block lists, and find the best new networks for your site. ZEDO’S Ad Network Optimization […]

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How To: Automatic Optimization

ZEDO’s Automatic Campaign Optimization uses ad performance and parameters set by you to identify and rotate your best performing creative, saving you the trouble of monitoring ad performance in order to manually optimize ads. The Automatic Optimization system is comprised of several elements: Optimization Criteria Performance Evaluation “Lookback” window Sample Size Performance Goal Weight and […]

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Optimizing Different Types Of Campaigns

ECPM: Effective CPM. The revenue earned by an ad is called its ECPM (Effective CPM). Available for CPC campaigns CPM/CPA with Post Click action tracking CTR: Click through Rate is the ratio of Clicks to Impressions. Available for Any campaign, but will only when click tracking is active Conversions per Click (ConPC): Conversions per click is the ratio of […]

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Rank Ads: How It Works

The Rank Ads feature lets you manually adjust the serving priority of your ads through a simple interface. You can also use it to see how many active ads are rotating on an ad tag change the frequency cap of an ad disable an ad add a new ad Understanding Rank Rank is a combination of […]

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