VAST tag parameters

ZEDO supports following custom parameters in the VAST Tag. Values to these should be dynamically substituted using a 3rd ad-server macro or by some other means available. If you need to pass on the substituted values further to other tag based partners, then respective macro should be used in the 3rd party tag while it […]

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Site Report | Domain Report

The Site or Domain Report feature enables you to see which domains have been serving impressions for all or a specific Campaign of yours. Site Reports can be pulled using the Report Builder Tool. Steps to generate Site Report in Report Builder. Reports >> Report Builder Go to the main Reports tab and click on the Report […]

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How to : Serve ads on Accelerated Mobile Pages (AMP)

This document explains steps to serve ZEDO ads on Accelerated Mobile Pages (AMP). What is an AMP? AMP is a way to build web pages for static content that render fast. AMP Consists of 3 different parts: AMP HTML, AMP JS and Google AMP Cache which together define standards to be implemented for best AMP […]

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Working of Accelerated Delivery

Accelerated Campaign/Ad goals will be distributed equally across days of campaign. The day’s goal will not be distributed across hours and will be served as soon as possible. If we have a campaign which is suppose to deliver 100,000 impressions in 10 days, Accelerated delivery type will work as below: Distribute the 100k impressions equally […]

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Rank Ads: Managing Priority Manually

Viewing Data in Rank Ads To view all active ads running through an ad tag, select the Channel and Ad Dimension. You can filter your results by Country Bucket Keyword Activity (available for accounts using Activity Targeting) Demographics (available for accounts using Profile Targeting) You can also add or remove columns to create the most […]

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