Container Ads allows you to run two to five smaller creative (Leaf Ads) in one ad placement.

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Container – the larger ad placement containing the three to four Leaf Slots

Leaf Slot – the placement into which you traffic a Leaf Ad

Leaf Ad – the smaller creative that run within the Container

How It Works

  1. Create channels for the different elements of the Ad
  2. Create the Leaf Ads
  3. Traffic the Leaf Ads in ZEDO
  4. Generate ad tags for the Leaf Ads
  5. Create the Container Ad
  6. Traffic the Container Ad

Note: You will need to create a custom ad dimension for the Leaf Slot. This ad dimension is determined by the Container dimension, the padding and border around the Leaf Slots, and the number of slots in the container. Because of this, you may not know the Leaf Slot dimension until you have trafficked the Leaf Ads. This is fine. You can create the custom Leaf Slot dimension then.

Create Channels

Create one channel for each Leaf Slot. (You can run up to five Leaf Ads in a Container.)

  • Leaf Slot 1
  • Leaf Slot 2
  • Leaf Slot 3, etc

Leaf Ads

  1. Create the Leaf Ads
  2. Traffic the Leaf Ads in ZEDO
  3. Generate ad tags for the Leaf Ads
  • These must be MSN tags

In the Container Ad form, select the

  • Container ad dimension
  • Padding (number of pixels between Leaf Ads)
  • How many Leaf Ads you want in the container

Click on the Create Leaf Ad link.

The options for building a Leaf Ad include

  • Ad dimension
    • Auto-fills based on container dimension, padding and border, and number of leaves
    • Make of a note of the Leaf Ad Slot dimension so you can create the custom ad dimension later.
    • Border
      • Width
      • Color
    • Image
      • Auto-fills
      • Define spacing (pixels) between Image and Text
    • Title text
      • Alignment
      • Font
      • Color
      • Hyperlink
    • Body text
      • Alignment
      • Font
      • Color
      • Hyperlink
    • Display link (Hyperlink to clickthrough URL)
    • Clickthrough URL

Once you’ve made your selections, click Create File. You will receive a JS file that you will use to traffic the Leaf Ad. Download the file.

Traffic the Leaf Ad

Note: If you have not already created a custom ad dimension for the Leaf Ad, you can do so now.

Traffic the ad normally.

  • In the trafficking form, upload the Leaf Ad JS file as the Primary Ad.
    • Once you upload the JS file, you will see a new field: Upload Image/File. Upload the image file you used when creating the Leaf Ad.
  • Target to the Leaf Ad channel.

Generate the Leaf Ad ad tags 

Dimension: Custom Leaf Ad dimension

Channel: Leaf Ad channel

Tag Type: MSN

Copy the tag and paste it into the Leaf Ad section of the Container Ad form.

Repeat these steps for all Leaf Ads.

Create the Container Ad

Once you’ve added all the Leaf Ad tags, click Create File. You will receive a JS file that you will use to traffic the Container Ad. Download the file.

Traffic the Container Ad

Traffic the ad normally.

  • Upload the JS file as the primary ad.
  • Target the ad to the channel on the page.

Generate the Container ad tags

Note: You can run a Container Ad in an existing ad placement of the appropriate dimension. You only need to complete this step if there is not already an appropriate ad placement on the page.

Dimension: Dimension of Container

Channel: Channel on the page

Tag Type: Iframe or JavaScript

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