About Demographic Tracking and Targeting
 
Required Feature: Profile Targeting 
If you don’t see the Profiles tab in your account, contact your Account Manager. 
 
To target to users based on demographic data (Age, Gender or ZIP code), you must first cookie appropriate users. This can be done on pages where user profile data is available. 
 
There are two ways to gather this information through ZEDO: 
  • If you want to gather demographic data but not serve an ad, you can create a Demographic tag to give to your Publisher or Advertiser
  • If you want to cookie users on the same page where you are serving ads, you can include the Demographic Cookie inside the ZEDO ad tag
To create a Demographic Tag (without ad serving)
Profiles tab >> Create Demographics Tag sub link 
  • Select which demographics you want to track (Age, Gender and/or ZIP code)
  • The System will append the placeholder(s) in the tag 
    • Age: d3=
    • Gender: d2=
    • ZIP code: d1=
  • Set the demographic values by clicking on the Demographic name and selecting or entering the individual values
Sample Demographic Tag with Age 18 selected (highlighted)
<!– Begin ZEDO –>
<iframe src=”http://c5.zedo.com/jsc/c5/dm.html?n=573;d3=18;” frameborder=0 marginheight=0 marginwidth=0 scrolling=”no” allowTransparency=”true” width=1 height=1>
</iframe>
<!– end ZEDO   –>
 
To include the demographic tag in the Ad Tag 
Channels tab >> Ad Tag Generator
  • Select the Demographic Targeting checkbox
  • Select which demographics you want to target (Age, Gender and/or ZIP code)
  • The System will append the placeholder(s) in the tag 
    • Age: d3=
    • Gender: d2=
    • ZIP code: d1=
  • Set the demographic values by clicking on the Demographic name and selecting or entering the individual values
Sample tag with Age 18 selected (highlighted)

<iframe src=”http://c5.zedo.com/jsc/c5/ff2.html?n=573;d3=18;w=468;h=60″ frameborder=0 marginheight=0 marginwidth=0 scrolling=”no” allowTransparency=”true” width=468 height=60></iframe>

You do not need a separate Demographic Tag.
 
Targeting to Demographic Data 
 
When targeting ads, select Demographics in the Profiles tab. 
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