While Dormant
Requests made to a dormant channel (ad tag) before a channel is reactivated will be met with ads from a parent channel (including Run of Network) or with Default Ads1. If there are no ads to serve, the system will serve blanks.

Reactivation of a Dormant channel
A Dormant channel is set to Active if:

  • an ad tag for that channel makes enough requests to cross the threshold
  • a new ad tag is generated for the channel

Note: It is not possible to create a child channel for a Dormant channel. You must first reactivate the channel.

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