The Site Report feature enables you to use a single ad tag to get performance and revenue reports for all the sites in your account. It also allows you to see site-wise data across all campaigns trafficked in your account.

Steps to generate Profit Site Report

Reports >> Profit >> Quick Profit Report >> Site Reports

  1. Go to the main Reports tab and click on the Profit sub tab.
  2. In the Quick section, select the Report Type from the  dropdown list as Site Report.
  3. Enter Advertiser details, Date Range, Placement, Targeting and Site Summary Report and click on Submit.
    Note: Impressions that cannot be attributed to a site domain are attributed as “Unknown”.

Steps to generate Performance Site Report

Reports >> Performance >> Quick Performance Report >> Site Reports

  1. Go to the main Reports tab and click on the Performance sub tab.
  2. In the Quick section, select the Report Type from the dropdown list as Site Report.
  3. Enter the Advertiser details, Date Range, Placement, Targeting and Site Summary Report info.
  4. Select the desired Performance Metrics options (All Metrics, Imps, Clicks, CTR, Conv Rate, PostClick Actions, PostImp Actions and Actions completed in XX days) and click on Submit.
    Note: Impressions that cannot be attributed to a site domain are attributed as “Unknown”.

Steps to generate VAST Event Site Report

Reports >> VAST Event >> Quick VAST Event Report >> Site Reports

  1. Go to the main Reports tab and click on the VAST Event sub tab.
  2. In the Quick section, select the Report Type from the dropdown list as Site Report.
  3. Enter the Advertiser details, Date Range, Placement, Targeting and Site Summary Report info.
  4. Select the Performance Metrics options of your choice: Impressions/ Clicks.
  5. Select the desired VAST Event Metrics (Creative View, Start, Mid Point, First Quartile, Third Quartile, Complete, Mute, Unmute, Pause, Rewind, Resume, Full Screen, Expand, Collapse, Accept Invitation, Close, Ad Request) and click on Submit.
    Note: Events that cannot be attributed to a site domain are attributed as “Unknown”.

Access Control for Site options

An ad trafficker can enable Site Report for other custom roles from Create/Edit Role page that is under Performance Report section.

Additional Info

  • We do not consider CPD, CPE, ZAN Impressions for calculating revenue from Site Profit Report.
  • Site Reports will show data by correct domain only if JavaScript tags are used.
    Note: If iFrame tags are used then all the data will be shown against “UNKNOWN”.

3rd Party Ad Server

  • If ZEDO tags are trafficked to a 3rd Party Ad Server, then ZEDO will be able to show Site Reports only if JS tags of the 3rd Party Ad Server are there on the pages.
  • There could be some cases where ZEDO may not be able to get access or know the Site Domain. In such cases the data will be shown against “UNKNOWN”.
  • The total of Site Reports and that of Performance/Profit reports for the same report type and filter will match one another.

 

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