Viewability is a metrics which ensures that a creative is viewed by users. We now track these metrics based on the guidelines provided by MRC for Display ads.

Definition:

Viewable Display Ad Impressions are counted when the following criteria are met:

  • Pixel Requirement: Greater than or equal to 50% of the pixels in the advertisement were on an in-focus browser tab on the viewable space of the browser page, and
  • Time Requirement: The time the pixel requirement is met was greater than or equal to one continuous second, post ad render.

Additionally, For large format ads, defined as 242,500 pixels or more, a Viewable Impression is counted if 30% of the pixels of the ad are viewable for a minimum of one continuous second.

 

Note: Viewable impressions feature requires account level activation. If you cannot find  ‘Event’ section in Create/Edit Normal Ad template, contact ZEDO Support.

Trafficking :

Campaigns >> Create Ad >>Normal template

  • Once activated a new section called “Event” will appear in ‘Normal’ Create/Edit Ad template after the file is uploaded.
  • To start tracking, select “Viewable Impressions” check box provided in Event section.

Please note:

Supported Format:

Standard Banners (setup using Normal Create Ad template)

  • Supported upload type:
    • Input HTML
    • Upload JS
    • Image

Please note that viewability feature is not supported for Rich Media Ad formats.

Note: Viewable impressions is not tracked for 3rd party Iframe adtag or Custom html/input JS code that causes ad to go outside the ad container div (eg. custom vertical expandable code).

Supported ZEDO Ad Tag Type:

  • JavaScript tag
  • Master JS tag

Reporting:

  • We can pull a report for viewable impressions from Report Builder.
  • An event called ‘Viewable Impressions’ will be available under ‘Event’ subfield of each Entity (i.e. Advertiser, Campaign, etc.)

 

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