ZEDO’s In-Banner Video Ad format is a regular user-defined sized Ad unit, but a stunning video. On landing, the video starts playing automatically. Users like this ad as it allows them to watch it in full-screen mode and even control the sound ON/OFF.
Specifications
Ad Dimension: Any IAB size or custom size.
Type: Only .flv and .mp4 video supported
Aspect Ratio Proportion: 4:3
Max File Size: Video size should be less than 10 MB
Trafficking an In-Banner Video Ad
To traffic an In-Banner Video Ad, you first need to create a VAST Compatible Ad. If you want to serve the Video ad with Javascript or Iframe tag, simply target VAST + Normal channel to the VAST Ad.
Note:
1. To serve In-Banner ad using VAST+Normal Channel, you can make use of any Ad Dimensions like 300×250 or 728×90.
2. In VAST ad, when you target VAST+Normal Channel, it allows you to serve VAST ad with normal Javascript or Iframe tag.
3. To create VAST+Normal Channel, go channel Tab >> View channel >>click on channel name >> select VAST & Normal Ads box.
4. Please add following variable zflag_autoPlayViewPercent=”0 ” for JS while apv=0 for Iframe in ZEDO ad tag for VAST + Normal channel to autoplay inbanner.
5. Only while creating an In-Banner Ad using Custom Rich Media Ads option please make sure to use Ad Dimension Id: 80.
Steps to create VAST Compatible Ad:
Campaigns >> Create Ad >> VAST Compatible
- In the main Campaigns tab and click on the Create Ad sub tab.
- Go to the Ad Details section and click on VAST Compatible sub tab.
- Give an Ad Name and in the Ad Dimension field select Dimension Id: 80 to create the VAST Ad.
- Select the File Location as ZEDO Hosted.
- Now Transcode the Video by clicking on the ‘Yes‘ option and upload the video file.
- You can Track Events for the ad by selecting them from the list and clicking on the Add button.
- Go to the Targeting section, select appropriate VAST + Normal channel for targeting.
- Click on the Submit button.
Steps to traffic In-Banner Video Ad via Rich Media Ad template (Archive method):
Campaigns >> Create AD >> Rich Media Ads >> Custom Rich Media Ads >> Generate Custom Ad >> In-Banner Video
- Go to the Create Ad tab and in the Ad Details section click on the Rich Media Ads sub tab.
- From the Rich Media Ad Types, drop-down list select Custom Rich Media Ads.
- Select the Ad Dimension as (Medium rectangle 300×250) from the dropdown list and give an Ad Name.
- In the Primary Ad section click on the Generate Custom Ad tab. (It opens in a new window)
- From the Select Ad Format dropdown list, select the In Banner Video ad format.
- Go to ZEDO VAST Wrapper and give details of Channel ID, Publisher ID and Ad Dimensions: WxH.
(Note: Channel ID and Pub ID should be the one you selected while created the VAST Ad) - Select desired Properties parameters for the ad (Sound mute/unmute, Full-Screen Mode and Video Replay). Back-up Ad
- For the Back-up Ad, select between Non-video Ad Tag and VAST Wrapper.
- If you select Non-video Ad Tag then add the IFrame tag in the empty box.
- If you select VAST Wrapper then mention the Channel Id and Publisher Id.
(Note: Channel ID and Pub ID should be the one you selected while created the VAST Ad) - Finally, click on the Create File & Upload button.
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