Intromercial:
Intromercial is a full-page ad that plays for a few seconds before the users see a website page. Intromercial is a high-impact ad format that the user sees first while entering your site.
Steps to create intromercial ads:
- Go to the Create Ad tab under the Campaign
- Select the Advertiser for which you need to create the ad and also the campaign under which the ad is going to be live.
- Under the Create Adtab click on the Rich Media Ads tab in the Ad Details section.
- Select the Rich Media ad type as Custom Rich Media Ads.
- Ad Dimension: Provide the ad dimension of your choice.
- Ad Name: Provide the ad name of your choice.
- In the primary ad section, you will find an option as Generate Custom ad, click on the Generate Custom ad button and a new page will be opened.
- Select the appropriate Ad Format Template. Intromercial.
- User can create an intromercial banner using two ways:
- Upload File: Here user can select image/Flash/HTML and Vast video for the intromercial banner
- Upload 3rd party Ad Tag: In this case, users can upload 3rd party code for an intromercial banner.
- Upload File:
- In the upload creative section, you can upload various creative like:
- Image: User can upload an image as creative for the intromercial banner.
- HTML:HTML5 creative can be uploaded for the intromercial banner.
- Vast video: Video can be uploaded for the intromercial banner.
- Add FIle: Add File button can be used to import the creative.
- Ad Dimension: Provide the ad dimension of your choice.
- Playtime: User can set the time for how much time the ad will be played.
- Offset from top: User can set the offset pixel for the webpage.
- Show Transparent Background: By enabling this option user can set the background for the ad as transparent.
- Show LightBox:
- Serve Ad Below the Fold:
- Enable Leave Behind: By enabling this option you can leave behind another banner after the intromercial ends
- Enable Replay: This option allows the user to enable the replay option for ads.
- Add Publisher Logo: It allows the user to add the publisher logo on the ads displayed.
- Close Ad – Click anywhere on Page: By enabling this option the ad will be closed if the user clicks anywhere on the webpage.
- Hide Page Scrollbar: This option allows the user to hide the scrollbar for the webpage.
- Hide Ad Header: This will hide the ad header.
- Clickthrough URL: Insert the click-through URL which should open when the user clicks on the banner.
- Ad Information: User can input the details about the ads.
- Disclaimer Details: Disclaimer details can be provided using this option.
- Upload 3rd Party Ad Tag:
- Select Ad Server: Select the ad server from the dropdown list.
- Third-Party Ad Tag: Insert the third party tag to be uploaded for the ad.
- Ad Dimension: Provide the ad dimension of your choice.
- Playtime: User can set the time for how much time the ad will be played.
- Offset from top: User can set the offset pixel for the webpage.
- Show Transparent Background: By enabling this option user can set the background for the ad as transparent.
- Show LightBox:
- Serve Ad Below the Fold:
- Enable Leave Behind: By enabling this option you can leave behind another banner after the intromercial ends.
- Enable Replay: This option allows the user to enable the replay option for ads.
- Add Publisher Logo: It allows the user to add the publisher logo on the ads displayed.
- Close Ad – Click anywhere on Page: By enabling this option the ad will be closed if the user clicks anywhere on the webpage.
- Hide Page Scrollbar:This option allows the user to hide the scrollbar for the webpage.
- Hide Ad Header:This will hide the ad header.
- Ad Information:User can input the details about the ads.
- Disclaimer Details:Disclaimer details can be provided using this option.
- After inserting all the parameters, click on Create File & Uploadbutton this will create a custom intromercial ad for your reference.
- Research Vendor Tag:
- In the research vendor tag, you can select the vendor as :
- Quantcast:
- Account ID:Here you need to provide the account id.
- Tag type:Here you can select the tag types as HTML or Advertiser.
- Other vendors:
- URL:Here, you can insert the tracking URL.
- HTML code:Here, you can insert the tracking code.
- After uploading the file you have to select the targeting options i.e. GEO Targeting, Frequency Capping, Date/Time Targeting, Profile Targeting, etc.
- Once you click on submit you will be redirected to a new page which will give you the confirmation that the ad was created.
Demo Link: http://demos.zedo.com/demos/ZedoDemos/intromercial.html