Intromercial:

Intromercial is a full-page ad that plays for a few seconds before the users see a website page.  Intromercial is a high-impact ad format that the user sees first while entering your site.

Steps to create intromercial ads:

  • Go to the Create Ad tab under the Campaign 
  • Select the Advertiser for which you need to create the ad and also the campaign under which the ad is going to be live.
  • Under the Create Adtab click on the Rich Media Ads tab in the Ad Details section.
  • Select the Rich Media ad type as Custom Rich Media Ads.
  • Ad Dimension: Provide the ad dimension of your choice.
  • Ad Name: Provide the ad name of your choice.
  • In the primary ad section, you will find an option as Generate Custom ad, click on the Generate Custom ad button and a new page will be opened.
  • Select the appropriate Ad Format TemplateIntromercial.
  • User can create an intromercial banner using two ways:
  • Upload File: Here user can select image/Flash/HTML and Vast video for the intromercial banner
  • Upload 3rd party Ad Tag: In this case, users can upload 3rd party code for an intromercial banner.
  • Upload File:
    • In the upload creative section, you can upload various creative like:
    • Image: User can upload an image as creative for the intromercial banner.
    • HTML:HTML5 creative can be uploaded for the intromercial banner.
    • Vast video: Video can be uploaded for the intromercial banner.
    • Add FIle: Add File button can be used to import the creative.
    • Ad Dimension: Provide the ad dimension of your choice.
    • Playtime: User can set the time for how much time the ad will be played.
    • Offset from top: User can set the offset pixel for the webpage.
    • Show Transparent Background: By enabling this option user can set the background for the ad as transparent.
    • Show LightBox:
    • Serve Ad Below the Fold:
    • Enable Leave Behind: By enabling this option you can leave behind another banner after the intromercial ends
    • Enable Replay: This option allows the user to enable the replay option for ads.
    • Add Publisher Logo: It allows the user to add the publisher logo on the ads displayed.
    • Close Ad – Click anywhere on Page: By enabling this option the ad will be closed if the user clicks anywhere on the webpage.
    • Hide Page Scrollbar: This option allows the user to hide the scrollbar for the webpage.
    • Hide Ad Header: This will hide the ad header.
    • Clickthrough URL: Insert the click-through URL which should open when the user clicks on the banner.
    • Ad Information: User can input the details about the ads.
    • Disclaimer Details: Disclaimer details can be provided using this option.
  • Upload 3rd Party Ad Tag:
    • Select Ad Server: Select the ad server from the dropdown list.
    • Third-Party Ad Tag: Insert the third party tag to be uploaded for the ad.
    • Ad Dimension: Provide the ad dimension of your choice.
    • Playtime: User can set the time for how much time the ad will be played.
    • Offset from top: User can set the offset pixel for the webpage.
    • Show Transparent Background: By enabling this option user can set the background for the ad as transparent.
    • Show LightBox:
    • Serve Ad Below the Fold:
    • Enable Leave Behind: By enabling this option you can leave behind another banner after the intromercial ends.
    • Enable Replay: This option allows the user to enable the replay option for ads.
    • Add Publisher Logo: It allows the user to add the publisher logo on the ads displayed.
    • Close Ad – Click anywhere on Page: By enabling this option the ad will be closed if the user clicks anywhere on the webpage.
    • Hide Page Scrollbar:This option allows the user to hide the scrollbar for the webpage.
    • Hide Ad Header:This will hide the ad header.
    • Ad Information:User can input the details about the ads.
    • Disclaimer Details:Disclaimer details can be provided using this option.
  • After inserting all the parameters, click on Create File & Uploadbutton this will create a custom intromercial ad for your reference.
  • Research Vendor Tag:
    • In the research vendor tag, you can select the vendor as :
    • Quantcast:
      • Account ID:Here you need to provide the account id.
      • Tag type:Here you can select the tag types as HTML or Advertiser.
    • Other vendors:
      • URL:Here, you can insert the tracking URL.
      • HTML code:Here, you can insert the tracking code.
    • After uploading the file you have to select the targeting options i.e. GEO Targeting, Frequency Capping, Date/Time Targeting, Profile Targeting, etc.
    • Once you click on submit you will be redirected to a new page which will give you the confirmation that the ad was created.

Demo Link: http://demos.zedo.com/demos/ZedoDemos/intromercial.html

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