Limits

You can have up to 30 active Keys.
You can have up to 200 active Values per Key.

Creating a New Key

Campaigns tab >> Targeting >> View Custom Targeting

  • Click Create New Key
  • Enter Key Name
    • Key Names can have up to 10 characters. Spaces and the following characters are not allowed:  [ $ & + , / : ; =? @ ” < > # % { } | ~ ^ [ ] `
  • Enter a Display Name (optional)
    • Display Name is a nickname that makes it easier to remember and recognize complicated Key-Values
  • Enter Value Type
    • Value names can have up to 40 characters .The following characters are not allowed:   [ $ & + , / : ; =? @ ” < > # % { } | ~ ^ [ ] `
  • Key Name and Value Type can not be edited later.
  • You can add Values at this time or later
  • Submit

Edit an existing Key

Campaigns tab >> Targeting >> View Custom Targeting

  • Click a Key Name to manage its Values
  • Key Names are not editable. Value names are not editable. You can remove Values and add new Values.

Removing Values

  • If you delete a Value from a Key, it will be removed from any ads targeted to that Key.
  • If only one Key-Value is targeted by an ad, you cannot delete the Value. In this case, you must untarget the Key, or target another Value, then remove the Value from the Key.

Adding Values 

Values added to an already targeted Key must be targeted manually.

Disable Keys

Manage Key status with the Enabled column. To see Inactive or All Keys, click the Inactive or All link at the top of the table.

You cannot deactivate a Key that is targeted by an ad.


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