Mobile Expandable is a rich media ad format that expands beyond its original size on smartphone screens on user interaction.

Steps to create Mobile Expandable

Campaign >> Create Ad >> Rich Media Ads >> Generate Custom Ad >> Select Ad Format >> Mobile Expandable

  1. Go to the main Campaigns tab and click on Create Ad sub tab.
  2. Select the relevant Advertiser and Campaign from the dropdown list.
  3. In the Ad Details section, select Rich Media Ads.
  4. Select the Rich Media Ad Types as Custom Rich Media Ads.
  5. Select the Ad Dimension (i.e. any 1×1) from the dropdown list and enter Ad Name.
  6. In the Primary Ad section click on Generate Custom Ad.
  7. From the Select Ad Format dropdown list select Mobile Expandable.
  8. Enter ad details in the Base Unit and Expanded Unit.
  9. You can either Upload Image of your creative or past the Image URL in the empty box.
    (Note: Only image is supported in mobile devices)
  10. Enter the appropriate Width x Height of the ad dimension.
  11. Select the desired Properties in the Expanded Unit.
    • Auto Expand– Used to display the expanded Ad first on the website. If unchecked, Base Ad will be displayed first on the website.
    • Modify Z index – Specifies the stack order of an element. An element with greater stack order is always in front of an element with a lower stack order.
  12. Paste the Clickthrough URL in the empty box.
  13. Click on the Create File & Upload button.
  14. Apply the necessary Targeting features and then click on Submit.

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