- ECPM: Effective CPM. The revenue earned by an ad is called its ECPM (Effective CPM). Available for
- CPC campaigns
- CPM/CPA with Post Click action tracking
- CTR: Click through Rate is the ratio of Clicks to Impressions. Available for
- Any campaign, but will only when click tracking is active
- Conversions per Click (ConPC): Conversions per click is the ratio of Actions to Clicks. Available for
- Campaigns with Post Click action tracking
- Conversions per Impression (ConPI): Conversions per impression is the ratio of Actions to Impressions. Available for
- Post Click and Post Impression action tracking campaigns
