• ECPM: Effective CPM. The revenue earned by an ad is called its ECPM (Effective CPM). Available for
    • CPC campaigns
    • CPM/CPA with Post Click action tracking
  • CTR: Click through Rate is the ratio of Clicks to Impressions. Available for
    • Any campaign, but will only when click tracking is active
  • Conversions per Click (ConPC): Conversions per click is the ratio of Actions to Clicks. Available for
    • Campaigns with Post Click action tracking
  • Conversions per Impression (ConPI): Conversions per impression is the ratio of Actions to Impressions. Available for
    • Post Click  and Post Impression action tracking campaigns
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